Beauty Behind A Meaningful Jewelry Design, Star Leaf To Polaris

Jewelery illustration (Adel/VOI)

JAKARTA - Jewelry is not just a valuable object worn to beautify appearances. For many people, jewelry is a symbol of life's journey, family ties, and even a story-filled legacy. Along with the times, jewelry designs continue to undergo innovation, but the meaning behind it remains lasting.

In the midst of a wide selection of jewelry circulating, there is a special category that still has a special place in the hearts of its lovers. One of the jewelry that is relied on is a gold master necklace made of precious metal, this was revealed by Yolana Limman, Marketing Division Head Goldmart.

"If the gold master trend is not there. This product is always there, we are more playing in the latest model. Gold master has been around since 2010, this is always a favorite, only on Gold Mart, in other places there is only 18 carat gold with diamonds," said Yolana, when met at Margocity Depok on Friday, August 8, 2025.

According to Yolana, the privileges of certain collections lie not only in gold or gemstone decorations, but also in the work technique and design philosophy.

"This is not a diamond. This is from the work of the hand itself. This is typical for our loyal customers," he said.

In the jewelry industry, most shops still refer to gold weight as a price benchmark. However, there are also more highlighting the uniqueness of the design.

"If we have different gold shops, it's grams, we sell designs. Gold master products are our mainstay, because in other places there are none. Maybe like the next store has sold gold master from buyback," said Yolana.

In addition, fluctuations in the price of precious metals are also an important factor in sales.

"The price of precious metals always changes. We keep up with precious metals. So there is an update on prices every day. Sales of precious metals in May are really queuing and we feel a spike where every customer asks, 'selling antam or not?'," he added.

Some of the newest collections released this year carry deep and symbolic themes, such as:

- Star Leaf Inspired by the beauty of stars in the night sky, this collection symbolizes the luck, direction, and eternal ties. Designed to serve as a reminder that light is always on every journey of life, the Star Leaf is suitable for wear or inherit.

- PolarisNorth Bintang which is the pointing pointer, a symbol of determination in the midst of uncertainty. This collection invites users to remain steadfast in their goals despite obstacles.

- Eternal Knots Symbol of endless love, inspired by traditional knots that symbolize bond between generations. Made of 99.99% pure gold, Eternal Knots are not only beautiful, but also full of emotional meaning as a legacy that can be passed on from generation to generation.

This year, the momentum of the 34th anniversary of Goldmart's journey is marked by a campaign Unbreakable Bond, which represents the strength of relations with customers for more than three decades.

Through this campaign, the message raised is that jewelry is not just decoration, but a symbol of love, memories, and life values inherited. Each collection is designed to have an emotional touch, so the wearer feels that it carries a story and legacy in every design.