The Fashion Streetwear Trend Is Getting More And More Popular With Young People, Raw Denim Must Try!

Illustration of raw denim is a trend of streetwear fashion. (Yesica/VOI)

JAKARTA - Young people today not only express themselves through words, but also through style of dress. One of them is by wearing fashion streetwear.

Streetwear is a casual style that arises from street culture, especially hip hops, and is influenced by various elements such as sports clothes to punk. The hallmark of this fashion trend is comfortable, relaxed clothes, and often has a striking graphic design.

In Indonesia itself, according to a GoodStats report (2025), 13.9 percent of young Indonesians use streetwear as their main style. Then more than 58 percent view fashion as an important part of expressing oneself.

With the more loved by young people, fashion streetwear products are now growing and increasingly in demand. One of them is raw denim, a fashion item of denim cloth that has not gone through any washing or treatment process after production, so it is stiff and has not shrunk.

The uniqueness of the raw denim lies in its ability to shape the rigidity of its material into a unique usage pattern for its users over time, including color change and texture. This is what makes raw denim even more preferred because it provides a different usage experience.

One of the raw denim collections that fashion streetwear lovers must try is RAW Denim Collection from BLEE, a new brand from Sroja Warna Indonesia (SWI). The collection was born from tension between structure and self-expression.

Koleksi RAW Denim adalah cara lain untuk mendefinisikan diri. Denimnya belum sempurna, tapi justru dilahlahlahkannya. Dia akan membentuk dirinya sesuai dengan karakter penggunanya. Ini bukan hanya soal gaya, ini soal membentuk identitas diri, ujar Brand Manager BLEE, Farizky Putra, saat konferensi pers di Semanggi, Jakarta Pusat, pada Selasa, 5 Agustus 2025.

Inspired by the honesty of raw denim materials and self-confidence from everyday life, the collection channeled the spirit of resistance through simplicity. With the main ingredients such as raw denim, heavy weight cotton combed, and premium cotton, this collection is not only strong and functional, but also comfortable and timeless.

Koleksi tersebut juga dapat digunakan kapan saja tanpa kehilangan karakter. Cutan klasik workwear berpadu dengan graphican subtil, bbordiran yang unik, dan detail kecil yang menginjib ketegasan.