Located in Gunungpati District, Semarang City, Jatirejo Village has now developed into one of the village-based thematic tourist destinations that raises local potential.
Not only providing natural beauty and fresh air, this village offers educational, cultural, culinary and economic empowerment-based tourism experiences for residents, all of which can be enjoyed with only IDR 100,000 to explore four leading tourist spots.
According to data in 2022, Jatirejo has 154 MSME players, with the most dominant types of businesses being grocery stores (27 units) and culinary (21 units).
Uniquely, every RW in Jatirejo has a distinctive culinary identity which then develops into a thematic village. This strengthens the attraction of village tourism with a local potential-based approach.
Tourists who come to Jatirejo Village can enjoy four thematic villages that are managed directly by residents, each of which has its own uniqueness. Here are four thematic villages that can be explored
In RW 1 it is known as Kokolaka, the kolang Kaling processing village. Typical processing here is not just sweetning, but also kolang kalyng crackers, kalingan kollang meatballs, kolang kalyng crackers, to Kaling kolang rolled rice (Gudangan) which became the culinary icon of Jatirejo.
"This collang Kaling production activity also involves the elderly, ranging from peeling to processing to community empowerment which should be appreciated," said Dwi Sayekti, Head of RDK (Residential Data House) in Kokolaka Village.
RW 2 is known as Kambera (Kampung Cabe Rawit). Here, tourists can get to know the cayenne pepper cultivation process and taste various spicy preparations typical of Jatirejo.
This village is suitable for lovers of spicy taste as well as educational tourism about horticultural agriculture.
RW 3 offers an experience in Kazera, the thematic village of red ginger. Tourists can see firsthand the process of cultivating red ginger and taste its processed products such as red ginger mild and Telang flower tea.
"This place is suitable as a healthy herbal-based tourist spot," said a tour guide in Kazera.
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One of the other attractions in Jatirejo is Green Fresh Farm (GFF), which is dairy farming which is opened for educational visits.
Here, visitors can witness the milk-merging process and enjoy the results in a fresh state. This place is suitable for educational tours for families and school children.
Not only selling culinary products, this place is also a center for residents' activities and attractions for visitors.
To support stay-at-home tourism, Jatirejo also has 18 homestay units spread across various points, making the experience of traveling more comfortable and integrated with the daily lives of local residents.
Then there are also field areas that can be used as campgrounds that can be used for free.
Interestingly, every RT in Jatirejo is developing selfie spots and thematic posts contested every Independence Day.
This creates a lively, colorful village atmosphere, and strengthens visual attraction for tourists who like to share moments on social media.
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