Shopping Trends And Meals Prepare To Encourage The Needs Of Large Capacity Refrigerators In The Household

Illustration of storing food in a refrigerator (Freepic)

JAKARTA - The lifestyle of the Indonesian people is now experiencing a shift, especially in terms of food management and spending on household needs.

The activity of meal preparations or preparing large quantities of food to be consumed over the next few days in the refrigerator has become increasingly popular.

This trend developed thanks to the influence of influence influencers, celebrities, and artists who routinely share their kitchen routines on social media.

According to Michael Adisuhanto, Deputy General Manager of Toshiba Lifestyle Indonesia, this change in habits encourages people to spend a large amount, both weekly and monthly. That way, the need for wider food storage also increases.

"The meal preparation has become a separate trend, thanks to influencers and artists who share their kitchen routines. Finally, people began to imitate that lifestyle, including in how to store food ingredients," Michael said at the launch of the Nature Pure Series refrigerator in Jakarta, recently.

He added that the weekly to monthly shopping patterns that are now widely carried out make large refrigerators an inevitable necessity.

Michael continued, the Indonesian family mostly consists of 45 people. In general, the refrigerator capacity of 400 liters is sufficient. But because of the increasing trend of meal preparations and food stocks, this need is growing, so it requires a larger refrigerator size.

"This trend also inspires us to present the latest innovation of the Nature Pure Series refrigerator with a capacity of up to 711 liters. This product has even won MURI's record as The Fourth Door Qualifier with the Largest Capacity in Indonesia," he explained.

On the same occasion, Puput Chandra Erlinda, Product Manager of Kulkas Toshiba, explained that Indonesian consumers generally have a fairly consistent preference when choosing a refrigerator. Generally, the first consideration is about price, then size and function.

"After all three factors such as price, size and function, only to look like color or design. Consumers tend to want a simple look that fits the kitchen at home," explained Puput.

He added that the two-door and side-by-side models remain a popular choice because they are balanced between capacity and price. However, for large families, the multi-door refrigerators are also widely looked at because they can separate various types of foodstuffs in a large and well-organized storage area.