4 The Most Wanted Trends Of Beauty Products In 2025 To Have Glowing Skin

Illustration of beauty products (Pexels)

JAKARTA - In the fast-paced era of digital shopping, the curation of beauty products on marketplace platforms is an important key for consumers to find products that suit their specific needs.

Amid the abundance of choice, curation does not only act as a quality filter, but also reflects the latest consumer trends and preferences.

Marketplace is now no longer just a place to sell and sell, but an ecosystem of experience where users can explore products based on lifestyle, age, and skin conditions.

One entity that actively adopts this approach is Sociolla, which periodically presents the curation of thematic beauty products based on consumer behavior research. Referring to data from the SOCO Insight Factory Beauty Trend Highlight 2025, consumers 'especially Gen Z and millennials' like products that have multiple functions, according to specific needs, and follow the latest innovations.

In mid-2025, marketplaces like Sociolla present four main beauty curation themes, reflecting combinations between functions, lifestyles, and ongoing trends. Here is the highlight:

The younger generation now tends to choose efficient, functional, and easy to carry skincare products. The first curation highlights various self-care products that are not only practical, but are also able to answer skin needs in the midst of high mobility.

Some products such as plant-based natural deodorant, instant facial cleansing tissue, and masks with fast tightening effects, are popular choices because of their efficiency. These products are designed to be used at any time, either in the office, campus, or while traveling.

The second curation focuses on unique products that combine the latest beauty technology with effective ingredients, often not widely known but promising significant results.

From olive-based oil cleansing, intensive ampule masks, to serums with complex peptides and transparent acne patches, these products display special functions to answer problems such as dull skin, dehydration, or breakouts.

Korean beauty trends continue to dominate the Asian market, including Indonesia. Not only in terms of aesthetics, but also from the philosophy of skin care which focuses on long-term skin health. This curation presents K-beauty brands that are on the rise and are known for their skin-friendly quality and formula.

Starting from rice-based facial cleaners from I'm From GWP, low pH moisturizers for sensitive skin, to pearl serums such as Klavuu Special Divine Pearl Serum for elasticity, all arranged to produce natural and bright skin displays in the style of Korean drama stars.

Many beauty products are viral on social media, especially TikTok or those from Korea and several other countries that are difficult to access without trustee services (jastip). Responding to this need, the last curation features various viral products that are now officially available in Indonesia.

Some of these include ampoule skin sedatives, green tea enzyme-based lightening serums and vitamin C, as well as collagen masks in film form. These products are known for positive testimonials from beauty enthusiasts and are considered suitable for Asian skin.

The above curations are not randomly created. The process involves analysis of user behavior data, search trends, and feedback from the consumer community. This data-based approach helps users find the right product without having to spend hours filtering out existing options.

"We believe the marketplace is not just a shopping spot, but also a beauty destination that beauty enthusiasts can rely on for product exploration and find the best solution according to their needs. Through this curation, we hope to continue to inspire Bestie to appear confident with the right products and rails," concluded Chrisanti Indiana, Co-Founder & CMO Social Bella in a statement to VOI.