The Secret Of Perfume From The Middle East That Smells Awet For Hours

Illustration of perfume from the Middle East that lasts for hours (Freepic)

JAKARTA - In the world of fragrance, perfume from the Middle East has its own place. Its strong, exotic, and character aroma often leaves a deep impression in just one spray.

But one basic question often arises, why do the perfumes from the Middle East feel more durable than perfume in general? The answer is not only about raw materials, but also the philosophy and tradition of mixing, especially the use of non-alcohol as the main element.

One of the main characteristics of Middle Eastern perfume is the high concentration of aromatic ingredients without a mixture of alcohol. This makes the aroma produced more concentrated, intense, and durable in the skin or clothing.

Unlike modern perfume from the West which usually uses alcohol as a solvent to quickly spread in the air, Middle Eastern perfume chooses base oil (base oil) that binds to a longer aroma.

This was revealed by Kamal Bhojwani, Director of Al Haramain when met at Jakarta x Beauty 2025 at JCC Senayan on Sunday, July 6, 2025.

"The extraordinary is purely perfum, non-alcoholic. Because he is pure oil, there is no alcohol interference at all. So how long is the resilience? This can last 24 hours and last a long time," said Kamal Bhojwani, from Al Haramain's official statement.

From this statement, perfume that relies on non-alcoholic basic ingredients has very high aroma resistance, it can even reach a full day. This is a value for those who are looking for perfume not only for aesthetics, but also for long-term use efficiency.

Middle Eastern Parfum is not only superior in terms of resilience, but also in terms of price. The philosophy of the fragrance industry in the Middle East region is to present high quality at a price that remains affordable for various groups.

"Parfums from the Middle East, the difference is that in the Middle East, they play at a more affordable (affordable) price. So, the quality is high but the price is still affordable," said Kamal.

This approach makes Middle Eastern perfume more attractive in the international market, including Indonesia. Local people begin to appreciate the unique aroma of oud, saftron, amber, and floral-oriental which are the hallmarks of perfume from the area.

In addition, the aroma you like is often related to spiritual experiences, as found in one of the popular products from the Middle East.

"(Best selling) Medina. Indonesians, if you go to Arabia to go on a pilgrimage or Umrah, you must shop for this. This product actually came from 20-25 years ago in Indonesia. Like I just 10 days ago I went to Medan, I went to the Arab market, I met this product. This is sold based on a size of 12 ml, "said Kamal.

This phenomenon confirms that non-alcoholic perfume from the Middle East has already absorbed in Indonesian culture and habits, even before its official brands enter the market directly.

Many of them already know the distinctive aroma of the Middle East market, especially when carrying out the pilgrimage or Umrah, and bring home fragrance products that are then used in their daily lives.

When compared to perfume from the West which tends to prioritize the concept of freshness and airy projection through alcohol content, Middle Eastern perfume emphasizes the intimacy of the aroma.

The smell of Middle Eastern perfume is not easy to lose. In addition, its fragrance is also attached to the skin. This gives a personal and spiritual impression. This is why many people feel Middle Eastern perfume feels more attached and authentic.