Impromptu Cooking Duel At Jakarta Fair, Chef Alden And Culinary Community Show Off Chicken Processing

Chef Alden demonstrates the ability to process chickens (Dinno/VOI)

JAKARTA - Jakarta Fair Kemayoran (JFK) 2025 again presents various interesting attractions that attract the attention of visitors, one of which is an interactive area with the theme "Indofood House".

Carrying a modern concept like a supermarket, this area presents an exciting and colorful experience with various food and beverage products that can be tried directly.

One of its flagship events is the Cooking Competition 'Increases Cooking Duel' which brings together professional chefs with the Natural Cooking Club (NCC) cooking lovers community. In this session, cooking challenges are given spontaneously, with basic ingredients chosen by random visitors, creating moments full of surprises and creativity.

In one of the sessions, Chef Jonathan Alden collided with the Natural Cooking Club (NCC) Community, the home culinary fan community.

The two are tasked with making simple menu creations from everyday materials, in collaboration with visitors who help directly in the cooking process. This moment is not only entertaining, but also provides practical menu inspiration for visitors who like to experiment in the kitchen.

"Our cooking duel event will be an interesting family entertainment as well as an inspiration for how Indofood products can be used for delicious and innovative home cooking creations," said Fierman Authar, Head of Consumer Engagement, Indofood CBP Corporate Marketing Division, at the Jakarta Fair, recently.

The event seemed even more interesting, because visitors were not only spectators, but also served as judges by directly tasting the results of the dishes from the participants.

Chef Alden - usually called a Korean-style fried chicken dish which is then given famous instant noodle seasonings. Then the culinary community representative served a special Indonesian-style dish with various spices as a mainstay spice.

Not to forget, Chef Alden also shares a little tips on processing chicken meat so that the texture is more cheerful and soft.

"Before the chicken is cooked so that the meat is moisturized, the meat can be soaked with salted water and sugar for approximately an hour," he explained.

The interaction that was established presented a familiar and pleasant atmosphere, adding to the special impression in the experience of traveling around PRJ.

In addition to cooking performances, this culinary area also presents various food booths ready to eat, special areas for favorite snacks, to the thematic booths spread over a number of points.

Various additional entertainments also enliven the atmosphere, ranging from the Meet & Greet session, karaoke with visitors, online game competitions, to flashmob performances and stunning band marketing.

Visitors can also find various food and beverage product packages from well-known brands with special offers during the event.