Saving Gold, New Lifestyle Trends Among Young People

Gold bullion illustration (Unsplash)

JAKARTA - In today's modern era, lifestyle trends are increasingly shifting towards financial awareness and long-term planning. It's not just a matter of suppressing expenses or simply setting aside some of the income, now the financial lifestyle has shifted towards a more strategic future planning. One of the things that is increasingly popular and becoming part of a lifestyle is the habit of saving gold.

Not only because of the relatively stable value of gold, but also because gold is now present in a much more accessible, flexible, and modern form. If gold used to be synonymous with jewelry or inheritance items, now this precious metal is a means of saving and investment that can be accessed by anyone, even only with a capital of hundreds of thousands of rupiah.

Seeing this phenomenon, Public Gold, one of the leading precious metal industry players in Malaysia, officially strengthens its presence in Indonesia. The company not only offers gold products, but also introduces an inclusive and community-based savings ecosystem. They bring a new spirit in the world of finance, namely storing gold can be part of a modern, smart and stylized lifestyle.

Gold ATM (VOI/Adel)

"There are dozens of gold designs that are very interesting, their patterns are good and modern, combined with advanced technology in their production," said Dato 'Wira Louis Ng, Founder and Executive Chairman of Public Gold, when met in the Kemayoran area, Jakarta on Saturday, June 21.

The transformation of gold from luxury goods into functional financial tools does not only come from the appearance of its products, but also from innovative distribution methods. As pioneers, they introduce the concept of the first Golden ATM in Indonesia, an innovation that allows anyone to buy physical gold just by pressing the button on the machine, as we withdraw cash from bank ATMs.

In Indonesia, we are the only ones who have a gold ATM. Its function is similar to banking ATMs, but emits physical gold. This is what distinguishes us from other companies. Our gold quality is 24 carats, and because we have our own factory, the price is more affordable than others," he said.

This kind of innovation marks a new chapter in the trend of saving gold. If previously people thought saving gold could only be done in large quantities, now the concept has changed completely. With a flexible system and qualified supporting technology, gold can now be saved starting from a very affordable nominal.

We open up opportunities to save gold starting from IDR 300 thousand. The gold design is also beautiful and varied. Even those who live far are not a problem, because there is an affiliate system that helps the process," said Dato.

Interestingly, the products collected from this savings can be printed in physical form starting from a very light size. This gives a new experience for savers, namely that they not only see the number increase in the application, but can also touch the savings results in real terms.

"By saving, the value of our assets will also grow. At least the print is 1 gram and the physical can be taken immediately. This adds value and satisfaction to the saver," added Dato.

As public interest increases, the security aspect is of course a major concern. Public Gold answers this with a high technology approach in every gold authenticity verification process. Each branch office is equipped with modern equipment to ensure the quality of precious metals is maintained.

Now, with barcode technology, we can find out the authenticity of the gold before the complete test results come out. The advantage of gold is, whoever has it, will definitely have a wealth guarantee in the future, "explained Dato.

This trend also attracts the attention of the younger generation, especially Gen Z, who is now starting to actively build financial foundations early on. Public Gold also prepared a special program with a beginner-friendly scheme, both technically and nominally investment.

"To convince Gen Z, we made a flexible savings. It's enough Rp. 300 thousand per month. This value is still very affordable for those who have just started learning to save," said Dato.

To strengthen its steps in the Indonesian market, Public Gold held the 2025 Recognition Night (ARN) Award. This event was attended by hundreds of business partners from various Southeast Asian countries and became a symbol of the company's dedication in building gold literacy at the regional level. With the inspirational theme 'Starting with Trust, Coming with Celebration', that night became a place of appreciation and also the official launch of the first Golden ATM in the country.

As part of the event, a public seminar entitled 'Kaya with Gold' was held. This seminar presents various speakers from the precious metal world who thoroughly explore the benefits of physical gold as a means of financial protection as well as community-based business opportunities.

In our company, we are not just trading gold. We empower the community through strong education, technology, and partnerships. Together, we build a more sustainable financial future. Gold is no longer a symbol of luxury, but a real form of financial protection. And Indonesia is an important foundation of that vision." concluded Dato.

Modern lifestyles are now not only judged by what we consume, but also from how to manage assets and design the future. In this context, saving gold is not only an investment, but also an expression of a lifestyle that is oriented towards resilience, aesthetics, and progress.