JAKARTA Children are starting to enter school holidays. It's time for parents to become an idea to fill a little one's vacation. Apart from taking a vacation, there are many exciting ways to encourage children's creativity. One of them is by looking at the inspiration of a replica made of children's toys, lego.
In order to celebrate the growing enthusiasm of the automotive, LEGO Group presents the first LEGO Total Pop-Up Experience in Indonesia. After being successfully featured in Singapore last year, Lego and Formula 1 fans in Indonesia now have the opportunity to witness firsthand the presence of a replica of the Mercedes-AMG F1 W14 E Performance race car in real size. This replica car is exhibited at Senayan City Mall, Jakarta, from June 20 to July 13, 2025.
Designed with experts from LEGO Group and Mercedes-AMG PETRONAS F1 Team, the original gauged lego model of the W14 E Performance car shows the best blending of precision and creativity. The model is equipped with a fully functional steering wheel made of lego quicks, complete with a playable button and a moveable transmission pedal, showing how the legobricks can replicate shape and function at the same time remarkably.
Built using a 192,937 lego tights for 2,428 hours by a team consisting of 15 professional assemblers, the model is 5.1-meter long and 2.2 meters wide, eight times larger than the set of Lego Technic Mercedes-AMG F1 W14 E Performance 42171. This work is an extraordinary symbol of the unlimited potential of the play lego, as well as celebration of the craftsmanship and innovation in every detail.
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"We believe that the lego play knows no boundaries. By combining the excitement of F1 racing and creations with lego quicks, we want to inspire visitors to encourage creativity to a higher level. We hope that the presence of this replica can be an unforgettable experience for all groups, especially automotive fans," saidturbative Roose, General Manager, India and Emerging Asia Markets, the LEGO Group.
In addition to being able to watch LEGO Technic Mercedes-AMG F1 W14 the size of the original car, visitors can also follow various challenges and interactive activities to hone their creativity and racing reflexs.
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