Designed To Build Skills And Interactions, Stimulation Of Children Playing In The Playground Lego During School Holidays

LEGO Playground (DOK.LEGO)

JAKARTA In order to welcome the school holidays, inviting children to play LEGO can be an option. By playing, the children's growth and development process can be formed. LEGO Playground is present at a mall in Jakarta to invite children to be great.

According to the LEGO Play Report 2024, 98% of Indonesian parents believe that playing can strengthen family relationships and contribute to overall happiness. In addition, parents have identified skills that are important for the success of their children: confidence (39%), communication (32%), creativity (29%), resilience (27%), and problem solving (26%).

By prioritizing playing, we can develop these skills and prepare children better to face a more dynamic future. However, despite this recognition, there are still gaps in practice. As many as 98% of parents hope they can play more as families, and 89% of children say they want to play more, stressing the importance of more meaningful and quality playing time in everyday life.

Seeing this, LEGO Group took the initiative to present LEGO Playground activities with various interactive activities designed to show how playing can be an activity to build children's skills in real life.

LEGO Group is committed to empowering children to shape their world through creativity and imagination. The LEGO Playground campaign is held based on the LEGO Play Well Report, which has been summarized to deepen our understanding of how quality playing activities provide significant benefits for children and families. saidatured Roose, General Manager, India and Emerging Asia Markets, The LEGO Group.

LEGO Group is proud to launch the LEGO Playground campaign in Indonesia with the theme "Play and Be Great" (Play Builds You), from June 13 to the end of July. This campaign invites Indonesian families to play and find transformative benefits from playing to help the children's growth and development process in preparing them for the future. In Indonesia, LEGO Playground runs from June 13 to the end of July.

LEGO Playground carries a message 'Playing and Being Great' which emphasizes that playing is very important to provide a learning experience for children. This campaign also aims to change people's perception that playing is not just an activity, but as an important aspect of developing children's skills. The LEGO Playground was launched nationally and its products can be found in all official stores.

Some interesting and fun activities that can be followed include:

Launch-O-Rama: Create a catapult from LEGOricks and launch objects into the points zone. This fast challenge hones creativity and problem solving skills. Slam Dunkinator: Completing obstacles by complementing the missing components. This activity strengthens logic and innovation, designed for problem solving. Hat Trick Hustle: Decorating your version of LEGO hat and can be worn while passing through obstacles. Encouraging creativity and physical coordination. Build Relay: Work together to build and modify LEGO bricks vehicles in a time relay race. Train collaboration, adaptation, and speed of thinking.Bricklift Challenge: Designing LEGO bricks that can hold loads. Testing resilience and creativity to solve problems.