Dhatu Rembulan Shares Tips To Protect Family, Starting From Caring For Goods At Home

Dhatu Rembulan shares tips for taking care of the family, starting from a simple way (Instagram @dhaturembulan)

JAKARTA - Shopee Indonesia held a webinar to welcome Family Day with the title "Keeping the Loved: Accompanying Every Story", along with two inspirational figures: Riyanto Pratama, the owner of the MSME Permanent Your Clothing, and Dhatu Rembulan, a Mom Influencer.

This moment became a space for collaboration between family needs and the stage for local sellers to showcase product innovations that are relevant as a solution to today's family lifestyle, in the spirit of celebrating World Family Day.

More than just taking care of goods, the habit of caring for the environment is also a form of concern for the environment. Clothing that begins to fade does not have to be replaced. Dirty shoes do not need to be thrown away immediately. With the right approach, all can be given a second chance to be repaired, cared for, and return to function as usual. This principle is the birth of MSMEs, Permanent Your Clothes (PYC) in 2019. Since childhood, Riyanto Pratama, the founder, grew from a simple family who taught him the importance of caring for what they have.

The value of life that grows in his family's environment is the foundation of his business. Moreover, Ryan, as he is called, feels the weight of buying new clothes in college and prefers coloring services around. However, efforts to repaint pants with a surrounding dye service ended with disappointment because the color still fades quickly.

Initially the idea was only a mere discourse. But as conditions were urgent for work and pandemics, that's when I came back to an old dream: namely creating products that can extend the age of clothing in an aesthetic and functional manner. I started researching and experimenting myself. Failed, ups and downs, but didn't give up. Age is not a barrier, there I learned about building management that is organized, maintaining consistency, and understanding the importance of customer confidence. The key? Continue to learn, innovation, and resilience. Technology adaptation such as understanding the way Shopee's digital platform works, learning through mentors, to consumer feedback. For me, self-values are determined by effort, not other people's assessments, Riyanto Pratama, owner of UMKM Permanent Your Clothes in May 14.

Through Shopee, PYC has been able to reach more customers, empower local communities, and record business growth of up to 300% in the last two years and 5x increased sales on the 12.12 Birthday Sale 2024 campaign.

The entire production process is carried out locally in Cikarang, starting from warehouses, workshops, and packaging. PYC grows not only as a creative solution, but a business that has a sustainable social and environmental impact. Because one suit that was saved could be the beginning of a big change," Ryan added.

The same value about caring for and keeping is also present in Dhatu Rembulan's daily life, a Mom Influencer who shares her journey in creating a meaningful home. For Dhatu, caring for is not only a matter of keeping goods clean and neat, but also maintaining emotions, togetherness, and memories that grow with family.

'Caring for the family doesn't always have to look big. Precisely in small routines that are done with love. Like getting up early to prepare provisions, combing children's hair before going to school, to caring for all their needs, be it uniforms and shoes to stay fit and have a long function. Even things that are invisible such as learning to stay calm and hold back emotions, to keep working hours so that they can still be present when the child needs assistance. Because caring for the family means maintaining a life that grows in it," said Dhatu Rembulan, Mom Influencer.

In addition to sharing his positive experiences about the meaning of caring for and protecting the family. In celebrating World Family Day, Dhatu also shares simple tips applied to care for goods at home to make them durable and valuable.

1. Store neatly and disorderly Store items according to the category (for example, kitchen utensils, children's toys, or worship equipment) helps keep goods durable and easy to find, and prevents damage due to buildup or misplacement.

2. Maintain according to the function and rules Every item has its functions and rules. For example, wash clothes according to the label's instructions so as not to damage fiber or color. Then don't forget to dry in the right way, avoid direct sunlight, especially for colored clothes so that they don't fade quickly," added Dhatu.

3. Clean regularly with safe ingredients For example, use natural soap to clean children's equipment, or refresher for bags and shoes to keep them fresh. Then store them in a dry place. Light but routine cleaning is much more effective than cleaning when the goods are damaged.

4. Taking care of it again before buying a new as much as possible, fix it first before replacing a new one. Starting from the loose button to the fading color, try sewing it back or repainting it with a color that is safe from quality local products. In addition to saving, this method can prolong the age of clothing and keep memories in it.

5. Involve every role in the family in the process of caring for goods. From experience at home, Dhatu believes that the habit of caring for goods can be a means to build togetherness and a positive character in the family. Moreover, now, various local products for quality home care can be easily found through Shopee, and the Shopee Locally Select feature makes the process of caring for goods more practical, enjoyable, and can be a meaningful joint activity.

For me, taking care of the family started with small things. And often, small things come from simple decisions, such as choosing the right products. Together with Shopee, I can not only see innovations from local products that are growing, but also learn to take care, choose, and love more wisely," concluded Dhatu.