JAKARTA - In the world of beauty, choosing the right cushion can be the key to getting a smooth, flexible, and long-lasting skin look. Not all cushions offer maximum coverage as well as light taste on the skin.

There are several factors that need to be considered, for example, starting from formulas, coverage levels, resilience, and skincare content to be important aspects that must be considered, especially for those who need long-lasting makeup without making the skin feel heavy or dull.

Responding to these needs, there is the latest innovation in the form of breathable technology cushions that offer a combination of makeup and skincare in one locally made product.

This Cushion carries "cover and blur" technology that is able to disguise pores instantly, resulting in a smooth skin display without heavy or cakey effects.

In addition to providing high coverage of up to 24 hours, this cushion innovation is equipped with SPF 40 PA++++ protection to keep the skin from the adverse effects of UVA and UVB rays. The innovation is ideal for active users who need sweat-resistant makeup, are not easy to transfer, and remain comfortable throughout the day.

The formula is enriched with skin care ingredients such as peptide, ceramide, and hyaluronic acid, which help maintain skin elasticity, strengthen skin barriers, and provide intensive hydration.

Through the concept of skincare-infused makeup, users not only get a perfect look, but also skin care throughout the day.

"We believe good makeup is not only able to perfect the appearance, but also supports the health of the user's skin. The cover blur pro filter breathable cushion is the result of our innovation which combines advanced complexion technology with active skincare content such as peptide and ceramide," said Irene Ursula, Founder of BeautyHaul Group in her statement.

This Cushion is available in 14 color choices designed for various skin tones, from bright to dark. Each shot is formulated to avoid the oxidize effect, so the color remains fresh and natural without making the skin look gray over time.

For those who often do outdoor activities, this sweat and anti-cusion transfer formula is the ideal choice. It has been tested non-comedogenic, this product is safe to use for all skin types, including sensitive or prone to acne.

Not only the seamless and undetectable quality of complexion, this cushion is also a reflection of the active lifestyle of the younger generation, appearing confident without sacrificing skin health.

"This cushion was released exclusively on the Shopee Official Store Somethis since April 25, and will then be available in various e-commerce as well as other beauty stores throughout Indonesia," concluded Irene.


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