JAKARTA - Face care using many products and stages has now begun to be abandoned. Many people, especially from Generation Z or Gen Z, chose fewer skincare routines but effective, namely skinimalism.

Skinimalism is a term that combines the word 'skin' (skin) with minimalism' (minimalism). This skincare trend emphasizes practicality in skin care and makeup routines, which encourages the use of fewer products.

The focus of skinimalism is to use multifunctional products, to get maximum benefits with minimal application.

This approach is in line with increasing demand for efficient and sustainable products. This allows consumers to simplify beauty routines, but the results will be more effective.

Many people, especially Gen Z, are now looking for multifunctional products, which combine good materials with minimal businesses. We can expect a shift to a more concentrated beauty formulation, emphasizing the era of wise consumption and maximum results," said dermatologist Dr. Nikolic's lek, quoted from News24, on Friday, April 25, 2025.

This trend of skinimalism is also useful for cost savings in the purchase of various skin care products. Carrying out this trend will also have a positive impact on the skin layer.

"Not only is the cost effective compared to buying various products, this trend also has a positive impact on the skin barrier or layer of the skin, because it is not suppressed with various product layers," he explained.

In skinimalism, the products used are only facial cleansing, toner, moisturizer, and sunscreen. By choosing the right product, a person can achieve healthy and bright skin without the need to use various products in his daily life.


The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)