6.6 Meters High, Mega Tas Buttonscarves Installation Steals Attention In Jakarta

Joy Bag Installation (Doc. Buttoncarves)

JAKARTA Buttonscarves has again brought surprises to fashion lovers by presenting the magnificent Joy Bag installation at The Crystal, Senayan City, Jakarta. This 6.6 meter high installation can be visited from March 21 to 29, 2025 and is part of the #CarryTheJoy campaign which invites each individual to feel happiness in every moment.

Known as one of Buttonscarves' iconic bag collections, Joy Bag is now embodied in a stunning artistic installation. With a series of bright lights at night, this installation is not just a visual attraction, but also a symbol of the passion and happiness that we want to share with everyone. The presence of Joy Bag installation reflects the philosophy of Buttonscarves that happiness can be found in every small detail, including in the accessories we wear everyday.

This installation is also a continuation of Buttonscarves' previous successful account marketing strategy in various cities around the world, such as Hold Me Bag in New York, Giant Inflatable Nina Bag in London and Paris, and Britney Bag in Istanbul. Now, it is Jakarta's turn to be a witness to the presence of Joy Bag installation, further strengthen the position of Buttonscarves as a brand that always innovates in combining fashion and interactive experiences.

Joy Bag itself is a manifestation of an elegant style, chic, simple, and sophisticated 'a reflection of the character of Putri Marino, a well-known actress as well as Brand Ambassador Buttonscarves. With a timeless design decorated with a signature B signature of a distinctive logo, Joy Bag provides a touch of classy luxury. Made from Italian pribble cow leather, this bag offers a soft texture and high durability, making it the perfect choice to accompany various opportunities, from day to night.

This Joy Bag installation is a form of our dedication to creating a unique experience for fashion lovers. Going forward, we will continue to innovate and continue the #ButtonscarvesGoesGlobal campaign to carry the name Buttonscarves better known not only domestically but also in the global market. We hope that this Joy Bag installation can be an experience that brings happiness to anyone who sees it. Through this campaign, we also want to invite everyone to find happiness in every moment, including in the style they wear," said Linda Anggrea, CEO of Buttonscarves.