Yoga And Self Care Are The Keys To Stay Fresh Ahead Of Eid

Yoga sessions in the Guardian Wellness Journey program (Photo: Doc. Guardian Indonesia)

JAKARTA - The month of Ramadan is often a moment of reflection and self-improvement, both physically and mentally. In this holy month, the need for health and beauty is increasing, especially ahead of Eid al-Fitr or Eid al-Fitr.

Guardian Indonesia, as a brand that is committed to providing health & beauty products, presents Guardian Wellness Journey, a program that combines beauty and health elements to help customers achieve balance of the body and mind.

"Back again, in terms of the purchasing brand, we always want to give our best for the health and beauty needs of our customers," said Malvin Tarigan, Head of Marketing Guardian Indonesia, when met in Sarinah, Central Jakarta on Saturday, March 22.

"In the month of Ramadan, usually awareness of beauty and health is increasing. Especially before Hari Raya, many people want to appear glowing, healthy, calm, and relaxed," he added.

In order to support this need, the Guardian presents a series of Wellness Journey programs. This program is not just a seasonal campaign, but is a form of Guardian's commitment to connecting beauty awareness with self-confidence.

"Income health is very important, and this needs to be supported by appropriate products in the health and beauty category," he added.

One of the main activities in the Guardian Wellness Journey is yoga, which is known as a sport that helps mental calm and balance of the body.

"Sports have a very wide scope, but yoga is a activity closely related to calm and self-balance," Malvin explained.

"We see that the trend of yoga continues to develop, especially among women aged 25-35 years, who do have a higher awareness of the importance of wellness," he added.

To provide the best experience for customers, the Guardian collaborates with Mona Mu, a yoga practitioner from Alder Wellness Studioz. According to Monna, yoga is not just a physical exercise, but also has a positive impact on mental health and overall well-being.

"A healthy mind and mind are the main foundations for achieving balance in life," explains Monna.

"Respiratory exercises and movements that are focused on yoga can increase flexibility, strength, and mental resistance. With regular yoga practice, we can achieve better mental calm and fitness," he continued.

The Guardian Wellness Journey program not only offers useful activities but also provides customers with exclusive experiences. With certain shopping mechanisms, customers can take part in this program and enjoy direct benefits from the wellness activities provided.

"We pack this event in a three-day program, and the customer response is very positive. In a short time, we managed to invite a total of 150 enthusiastic participants to participate in this wellness journey," said Malvin.

The Guardian is also working with the community as part of efforts to get closer to customers.

"We want to meet the needs of customers who are not only looking for beauty and health products, but also a holistic experience that can support their healthy lifestyle." he added.

In supporting positive self-care practices for customers, the Guardian has also prepared a variety of interesting programs, especially in order to welcome Eid al-Fitr, from March 20 to April 23, 2025.