Ready To Rock Asian Market, Indonesian Film Breaks Hong Kong FILMART 2025

Minister of Culture of the Republic of Indonesia, Fadli Zon (Doc. Kemenbud)

JAKARTA - The Indonesian film industry is expected to no longer only be a local player. This year, Indonesia is preparing to penetrate the global market by bringing more than 100 film projects to the Hong Kong International Film & TV Market (FILMART) 2025, the biggest film industry event in Asia which will be held March 18-21. Led directly by the Minister of Culture Fadli Zon, Indonesia's presence in this forum is a strategic step to attract investment, expand distribution, and place national films as a new force in the international arena.

"Films are not just entertainment, but also cultural diplomacy instruments and economic power. We want Indonesia to not only become a market, but also quality film producers who compete at the international level," said Fadli Zon in a written statement received by the editor in Jakarta, Tuesday, March 18.

The Indonesian film industry has recorded significant growth in recent years. In 2024, the number of Indonesian film viewers surpassed the audience of imported films. However, challenges such as limited access to global financing and distribution still hinder further developments.

Indonesia's presence in Hong Kong FILMART 2025 is a concrete strategy to answer this challenge. By cooperating with 14 production houses and content owners, Indonesia Pavilion will offer more than 100 film projects to global distributors and investors, including platforms such as Netflix, Amazon Prime, and Disney+.

The Minister of Culture Fadli Zon is also scheduled to open a seminar entitled Ready to Connect: Indonesia's Diversity Fuels Creative Global Partnerships. In this session, he will highlight Indonesia's cultural diversity as the main force in the creative industry. In addition, Fadli will meet with various stakeholders, such as the Asian Film Alliance Network (AFAN), the Hong Kong Trade Development Council, and the Malaysian FINAS, to strengthen the cooperation network.

With open investment opportunities, Indonesia wants to expand film distribution to the global market. The government continues to strengthen support for the film industry to be more independent and competitive. Participation in Hong Kong FILMART 2025 is a strategic step to accelerate this expansion. Indonesian films must be able to penetrate the international market and become the main players in the world's creative industry.