JAKARTA - In the midst of changing trends and a more flexible and dynamic lifestyle, it is time to bring fresh air to the younger generation. More than just a style, It's time for Gigi' to be a call for everyone to dare to show their identity, celebrate a fresh sense of humor, and welcome various challenges optimistically.
The campaign is trying to be realized by a fashion brand known as authentic and quality denim. This campaign invites the younger generation to dare to display their identity, express creativity, and face challenges with more confidence.
"This campaign is increasingly special with the involvement of Dimas Djayadiningrat as director and Dimaz Muktiarto as the creative story director behind the video Time to Show Off Gigi. With a strong visual style and storytelling that is engaging, this video has succeeded in capturing the spirit of freedom and self-expression," said Johannes Lambertus Paat (Lody), Marketing Communications General Manager of PT. Delamibrands, the company that oversees Wrangler in Indonesia.
He explained that his party wants to be closer to the younger generation who are creative, flexible, and not afraid to face challenges. The lifestyle of this era has become more than just hard work, but also about enjoying the process, having a sense of humor, and staying confident in every situation. This is the reason for the campaign Time to Unjuk Gigi, an invitation to live a life more relaxed but still meaningful.
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"Strengthening a more modern and mild feel, reflects the dynamic character of the younger generation. Our current collection still carries a casual style, but with a touch of fresh, comfortable, and expressive innovation. Wranglermen present a wide selection of styles for various occasions both for everyday life, as well as for more relaxed opportunities but still stylish," he concluded.
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