Guardian Becomes The First Health And Beauty Retail In Indonesia With Halal Certification

Guardian (Virgilery/VOI)

JAKARTA - The Guardian, Indonesia's leading health and beauty retailer network, proudly announced that it had obtained halal certification for retail services by the Halal Product Guarantee Administration Agency (BPJPH). The Guardian became the first health and beauty retailer to receive halal certification in Indonesia.

This is clear evidence of their commitment as retail service providers that have met halal standards and provide security guarantees for halal products in stores in order to support the government's efforts in the growth of the national halal ecosystem.

Anna Hull, Managing Director of Guardian Indonesia, said, "We are very proud and grateful for the achievement of halal certification for our retail services. This is a big step for the Guardian in supporting the trust of our customers, especially Muslim consumers who prioritize halal guarantees in shopping," said Anna Hull in the Bintaro area, South Tangerang, Thursday, March 6.

"Halal policies also help increase public awareness and understanding of the importance of choosing halal products. This of course can also contribute to improving the quality of life and welfare of the Indonesian people," he continued.

Deputy Head of the Halal Product Guarantee Administration Agency (BPJPH) Ir. Afriansyah Noor, M.Si, in his speech expressed his appreciation for the efforts of the Indonesian Guardian to obtain this halal certification and hoped that more business actors and companies would follow similar steps.

With halal certification, Muslim consumers can feel calmer and believe that the products they use are not only effective, but also safe.

Following up on this, Anna ensured that later there would be a division between beauty brands that had been certified halal and those that had not.

This is a form of their concern for Muslim consumers so that there is no need to be afraid in choosing a safe skin care.

"That products that enter the Guardian must all have a halal label as well, so we know that it has certification. And also in cosmetics it also has a tester. So, customers can feel comfortable that the products they test are halal," said Anna.

"Then, for products that are not halal we especially follow the regulations that they are not halal and we separate them from halal items and there is no tester either to minimize contamination. So, we ensure that we follow the process very clearly," he said.