Indonesian Local Mode Brand Go International After Participating In London Muslim Shopping Festival

Taza (Ist)

JAKARTA - In the growing global mode landscape, modest fashion is now not only a trend, but rather an expression of style, identity, and a deeper representation of value.

This year, Taza, a syar'i modest brand from Indonesia, took a strategic step by making its mark at the London Muslim Shopping Festival (LMSF) 2025.

Through his latest collection, The Unfeigned, not only celebrates the beauty of syar'i clothing, but also presents a manifestation of his vision of bringing Indonesian fashion modests to the international arena.

Through an event in Jakarta, titled Taza Exclusive Gathering: Unveiling The Unfeigned Collection, From Father to London, Ashila Ramadhani, Founder of Taza revealed, Stepping to London Muslim Shopping Festival 2025 is a big decision and a turning point to bring this brand to a wider stage," said Ashila Ramadhani as quoted by VOI from a media broadcast, Monday, March 3.

"Honestly, at first there was a lot of doubt. I thought maybe in London there was a lot of material like the one we used. But it turns out, our newest collection, The Unfeigned, actually received a positive response! Many say Taza ingredients feel different, unique, and they have never found them elsewhere," he continued.

Carrying a strong identity and premium material, this local brand managed to attract the attention of the global market. The market exists, the class exists, and the prouder, their tastes are in line with our vision. This proves that fashion syari can go global, and Taza is ready to be a part of that journey," Shila continued.

Yuke Sri Rahayu, Deputy for Creativity, Culture, and Design of the Ministry of Creative Economy; and Robi Apriyadi, Head of the Department of Development 11: Students, Students, and Youth from MES DK Jakarta.

Anthusiasm that is so positive proves that this local brand has a great opportunity in the global market.

Taza's participation in the London Muslim Shopping Festival 2025 shows that Indonesian fashion modes have competitiveness in the global market. With the creativity and quality that continues to be developed, local brands such as Taza have the potential to be increasingly recognized and accepted in the international arena," said Yuke Sri Rahayu.

Philosophy Collection The Unfeigned - Offerings To Father

The Unfeigned is a collection that redefines the meaning of simplicity. The philosophy underlying this collection is the synergy of sincerity in designing clothing that is not only beautiful to look at, but also has a deep meaning in empowering women to return to their fitrah.

"The Unfeigned Collection collection collection was born from a very personal journey for me and my sister. Because the main inspiration comes from the figure of my father, Rahimahullah, who taught us a lot about the importance of sincerity. Unfeigned words themselves mean sincerity, something that is not made up, in line with the values we held from the beginning to build Taza," said Robi Apriyadi, MES DK Jakarta Head of Department 11: Student, Student and Youth Development

"To present products that are not only of high quality, but also have meaning and stories in each collection. We believe that something that comes from the heart and is made seriously will definitely reach the hearts of the customers." continued Robi Apriyadi.

The concept of From Father to London itself is a memorable journey. My father is a figure who has always fully supported this journey and is the most excited to see Taza walk into London.

Therefore, the values he instills about sincerity, hard work, and courage to move are clearly stated in every design of this collection.

Through The Unfeigned Collection from Taza is a real representation of how modest fashion can develop with innovations that still respect Islamic values. MES sees that this collection has succeeded in combining three important elements: the uniqueness of Indonesian culture, the principle of politeness in dress according to Islamic law, as well as modern aesthetics that can be accepted in the global market," added Robi Apriyadi.

The Unfeigned collection consists of 18 models, including 1 special and exclusive edition each designed to bring harmony between elegantness, comfort, and meaning.

This collection will officially open in three orders on March 5, 10, and 15, 2025. More than just a series of clothes, The Unfeigned is a symbol of Taza's journey as well as a form of appreciation for the support and values inherited by the late father.