Steps By The Ministry Of Tourism Collaborates With Industry To Promote Indonesian Tourism At Travex To Investigate Malaysia

Travel Exchange (Travex) 2025 (Doc. Kemenpar)

JAKARTA - The Ministry of Tourism (Kemenpar) collaborated with 18 tourism industry players to return to promote Indonesian tourism through the 2025 Travel Exchange (Travex) which took place in Johor Bahru, Malaysia on January 15-17, 2025.

The Deputy for Marketing at the Ministry of Tourism, Ni Made Ayu Marthini, in his statement, Wednesday (15/1/2025) explained that as a business forum for tourism business actors between ASEAN countries, Travex is a good opportunity for Indonesia to increase various promotions for Indonesian tourism abroad.

"This tourism business is expected to be a means of transfer of knowledge or tourism updates that are beneficial for the progress of the tourism industry, as well as become space for tourism industry players to attract international markets, which in this case the ASEAN market," said Made.

The ASEAN market is still very potential to be optimized. The number of tourist arrivals from ASEAN countries in eleven months in 2024 reached 4,303,773 tourists. Seeing this number, Indonesia's participation in the Travex event in 2025 is a strategic effort in realizing the target of foreign tourist visits (tourists) in 2025 as many as 14.6 million-16 million visits.

Travex is one of the main agendas of the ASEAN Tourism Forum (ATF). Through Travex, participants consisting of ASEAN NTOs, ASEAN Tourism Industries, TA/TO, Airlines, Hoteliers, F&B Companies, Themed Atrtractions, and others were given meeting space in the buyers concept with sellers through the PSA (pre-schedule application) system.

In this Travex, the Ministry of Tourism facilitates the procurement of Indonesian pavilions with the theme "Joglo House" which is filled by 18 industry players from DMO, DMC, TA/TO, and hospitality representatives representing Jakarta, Bali, East Nusa Tenggara, Riau Islands, and West Java.

In addition to the business to business (B2B) session, the Badminton Indonesia Pavilion provides a number of services that visitors can access, ranging from tourism information services, mini surveys and questionnaires, as well as providing a variety of Indonesian coffee.

"We hope that the potential for business to business transactions at the Badminton Indonesia Pavilion during Travex 2025 can reach Rp68 billion," said Made.

Minister of Tourism (Menpar) Widiyanti Putri Wardhana said that marketing activities are a key factor in encouraging the performance of the Indonesian tourism sector. Along with digital amplification that continues to be carried out to publish major campaigns such as branding " WONderful Indonesia", Kep the Wonder, and #diIndonesiaAja.

"Through effective promotions, Indonesian tourism will be increasingly known to the world," said Menpar Widiyanti.