JAKARTA - The world of fashion is again shocked by an unexpected innovation. A shirt made entirely from a bubble wrap is now in the spotlight of many people, thanks to a viral upload on TikTok. Not just a packaging material, this bubble wrap has now turned into a fashion work that is no less interesting.

Reported by VOI from the Hindustan Times page on Friday, January 3, 2025, a brand from Belarus, ZNWR, often referred to as "Balenciaga Belarus", managed to attract the attention of the fashion world by introducing dresses made of bubble wrap.

Bubble wrap material, which is usually used to protect goods in shipments, is now used as the main material in a futuristic fashion design.

This bubble wrap dress first stole the show after a TikTok user uploaded a video showing the dress on display at a mall in Minsk, Belarus.

In the video, the user casually shows that bubble wrap is not just a packaging material, but clothes that can be worn.

"Girls, if you're looking for a dress, this is her," she wrote in a video caption that went viral and got thousands of likes and was shared by many people.

This bubble wrap dress is not only unique, but also has a fairly affordable price. It is known that the price of the dress is 280 Belarusian rubles (USD 116) or Rp1.8 million.

At a fairly affordable price, this dress managed to attract the attention of fans of this curious fashion concept.

The disclosure on TikTok confirms that the bubble wrap creation is not just a unique item, but really an annoying fashion work.

After the upload, this dress quickly caught the eye on Instagram, sparking the curiosity of fashion fans.

"Oh God, how to use it. All your stress will disappear when you wear it and the bubbles burst. But they are genius," wrote the netizen.

Another user added with humor, "Send this jacket to your ex to calm down."

While the others added, "A brilliant dress."


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