JAKARTA - In a murder case that shocked the public, a man suspected of being the main perpetrator, Luigi Mangione, the murder of insurance boss Brian Thompson suddenly became the center of attention.

Not only because of his horrendous criminal case, but also considered handsome by netizens. In fact, the jacket he wore when he was arrested went viral on social media and suddenly wanted the public.

The green trucker jacket, which is similar to the jacket worn by Luigi Mangione, is reported to have experienced a surge in sales due to an uproar on the internet regarding his appearance.

Reported by VOI from the NY Post page on Friday, December 13, 2024, according to Complex, jackets with helpa coatings and hoods from Levi's selling for USD 225 or IDR 3.6 million immediately sold well.

CCTV footage from the day of Brian Thompson's CEO assassination in Midtown showed the perpetrator wearing a green jacket similar to a Levi 's jacket and went viral on social media. According to an analysis of the popularity of goods on the MAY's website, more than 700 units of 'Sherpa Lined Two Pocketed Trucker Jacket' jacket were sold within 48 hours.

On Tuesday, December 10, 2024, the jacket was immediately labeled 'unavailable', according to a GQ report.

Jacket Used By Insurance Boss Killer (NY Post)

On Wednesday morning, the jacket was re-available at a discount price of USD 80 or IDR 1.2 million. At Kohl's, the site mentioned that the Levi's jacket was 'fast sold' with more than 3,000 customers recently buying it.

Similar models are also available on Amazon at the same price as on May's.

Reddit users quickly added the jacket and it was dubbed a 'killing fashion' by one of the netizens into their shopping cart.

He proudly stated 'just ordered it', although some noted that it was not exactly the same jacket as the one worn by the killer suspect.

"But hey, it's pretty similar and can be a Halloween costume," said one Reddit user.

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Obsession of this killer in cyberspace inspired the Luigi Mangione-like contest in Washington Square Park, where 8 people dressed in killer-like clothes wore fire jackets and face masks.

CCTV footage without a mask from the suspect, even sparked comparisons with actors Jake Gyllenhaal and Timothatur Chalamet. In addition to jackets, merchandise such as cups, hats, t-shirts, and other merchandise have also sprung up on e-commerce sites including Etsy and Amazon, although these items have since been removed.

Mangione was arrested by law enforcement and charged with murder after being seen at a McDonald's in Altoona, Pennsylvania, on Monday, December 9, 2024, where he was found carrying false identities, homemade firearms, and a manifesto.


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