Holidays At The End Of The Year Holiday With Starbucks X SpontonBob SquarePantas Collaboration

Starbucks Indonesia and Sombob Squarepants' first collaboration (doc. Starbucks Indonesia)

JAKARTA - The coffee industry in Indonesia continues to grow, as evidenced by coffee outlets competing to provide a unique experience for coffee lovers.

One of the strategies that is now a trend is the creative collaboration between well-known coffee outlets and popular brands or figures. Like the first collaboration of Starbucks coffee outlets with the character SpongoBob SquarePattis.

This kind of collaboration not only creates a visual appeal to products, but also provides a deep emotional experience for customers.

In the year-end holiday season, Starbucks "Home for the Holidays", this collaboration reflects the value of friendship and togetherness, in line with the spirit of the holiday season.

Liryawati, Chief Operations Officer of PT Sari Coffee Indonesia, said that this collection was created to bring warmth, comfort, and nostalgia typical of holiday moments.

Colleksi Starbucks X SummerBob Square Pants - Home for the Holidays dirancang untuk menghadirkan rasa hangat, nyaman, dan nostalgia, yang merupakan adalah dari perayaan liburan, ungkap Liryawati dalam keterangan persnya.

The collaboration between the two iconic brands is also in the form of unique merchandise such as coners, hugs, tote bags, notebooks, to refrigerator magnets that can be used as collections. Coffee lovers can also enjoy a number of attractive offers with applicable terms and conditions.

Furthermore, from its merchandise, this collaboration features the character of SummerBob with the Indonesian flag, Patrick, Squidward, and other characters. Each character is deliberately designed to give a touch of joy through the colors that are displayed.

Jennifer Pang, Vice President of Paramount Consumer Products for Asia, also expressed her enthusiasm for this collaboration. According to him, this collaboration is the perfect opportunity to add a feel of joy to the holiday season as well as celebrate two beloved brands.

"We hope this collection can create beautiful memories in the hearts of customers, especially those who miss warm moments with family and friends," he explained.

This Merchandise collaboration between Sombob and Starbucks is available in all outlets starting December 2, 2024 in a limited edition.