Shopping For Shoes With New Experience At Interactive Creative Outlets

Concept of Store (doc. MAP)

JAKARTA - The experience of shopping for different shoes is present at the latest New Balance store in Senayan City, Jakarta. This new store comes with a fresh and innovative concept, which provides customers with a fun shopping experience.

"The opening of this second concept outlet can be a breath of fresh air for sneaker lovers in presenting a different retail experience," said General Manager of Brand Marketing Sporst MAP Active, Martina Harianda Murtis, at Senayan City, Jakarta, on Friday, November 15, 2024.

The store prioritizes interactions that are closer to customers who come shopping. The products presented are also selected products, which are considered the most relevant to consumers.

We want to provide a new experience by prioritizing interaction with customers. This store space is not designed to display all of our product lines, but only products that are most relevant to consumers," he added.

The new store atmosphere is very warm and gives an impression that is close to consumers. In the middle there is a seat with an soft sofa, which facilitates interaction between store employees and consumers.

There is also a collection of new choices from New Balance that can be found exclusively in the store. The appearance of the product is also done with unique and attractive creations, namely through visual storytelling which contains historical and cultural narratives.