Part Of The Task Of The Special Envoy, Raffi Ahmad Introduces Indonesian Culture Through The Food Business

Raffi Ahmad (Virgilery / VOI)

JAKARTA - Inaugurated as the Presidential Special Envoy for the Development of the Young Generation and Art Workers, Raffi Ahmad tries to introduce Indonesian culture through the food business, Le Nusa.

Raffi targets the younger generation who come to his restaurant to get to know Indonesian culture better.

"My job here can be to wear two clothes, business clothes, if you become the president's envoy, I mean here I'm happy, so if the younger generation and art workers mean with cultural arts here, my work is broad, so we also cover cultural arts, so that the younger generation still respects cultural culture like this," said Raffi Ahmad in the Melawai area, South Jakarta, Thursday, November 14.

Because for him, the younger generation may have a modern lifestyle but must still uphold nationalism.

"We can be modern, what can we do but we still have nationalism," he added.

Apart from being a young generation, Raffi Ahmad also wants to introduce Indonesian culture through his food business to foreigners.

"That's why in Indonesia, if Paris the place is not this big, why is it bigger here because this is Jakarta, Jakarta is Indonesia, so we have to make an Indonesian face," explained Raffi Ahmad.

"If there are guests like that they bring foreign guests, they must be proud, they are happy," he said.

Le Nusa has opened its second branch in Indonesia after successfully opening its first branch in Paris in 2023. This restaurant is open to the public starting November 16, 2024.