More Personal And Efficient, Benefits Of Online Shopping With AI Assistance

Online shopping illustration (Unsplash)

JAKARTA - Artificial intelligence (AI) is a necessity that touches all aspects of life, including the digital economy sector. Understanding this necessity, it is important to know that AI can help consumers in terms of shopping.

Head of Operations Lazada Indonesia, Amelia Tediarjo said, AI can help customers find products that suit their needs, provide recommendations for personalized products, and answer questions about shopping.

"The presence of AI in shopping, providing the task of making online shopping more personal, interactive, and efficient in helping customers 24/7. Coming with more advanced capabilities thanks to technology support, AI can help customers find products that suit their needs, provide recommendations for personalized products," Amelia said at the launch of the latest AI-based Generative (GenAI) feature on the pioneer eCommerce platform in Southeast Asia.

Through research collaboration with Kantar, GenAI features are committed to understanding and meeting customers' needs for the best shopping experience. The features allow for more natural interactions, just like shopping with personal assistants who will help consumers shop, including in welcoming various year-end online shopping promos," he added.

Along with AI and GenAI, which act as the main growth catalyst in online shopping, here are four important dimensions (4D) that increase online shopping as follows:

Discovery: Improved Product Search And Shopping Inspiration

AI forms a new way for customers to find products by providing personalized recommendations and more efficient product searches. Kantar's research results show that 54% of Indonesian respondents use AI to obtain more personal shopping recommendations. The feature helps intelligent recommendations help customers find products that are relevant to preferences and shopping history.

Reports also show that 64% of Indonesian respondents use chatbots, higher than other countries in Southeast Asia. Chatbot is favored by online buyers in Indonesia because it is available at all times and offers faster services.

Dependability: Building Trust And Loyalty Through Personalized Experience

Research results also show that the 77% adoption rate in Indonesia represents high consumer confidence and acceptance of this technology. A total of 53% of customers assess the use of AI in eCommerce makes the shopping process easier, with the most popular features being AI chatbots, product searches with images, product recommendations, and product review analysis.

Seeing the impact that GenAI has had on the shopping process, consumers use AI in eCommerce more than other industries, even 85% of Indonesian customers are willing to pay more for using AI on the eCommerce platform.

AI Expert & Co-Founder Feedloop.ai, Ajie Santika explained that this was driven by GenAI which could simplify various application processes into multiple clicks.

So far we are familiar with AI that can do something. Now, the development of technology gives birth to GenAI not only to do it, but also to make it. GenAI can analyze very large datasets and learn their patterns, then produce new outputs. This technology will certainly really help productivity because it can simplify the process."

Deals: AI Helps Customers Find The Best Offer

Price offers are the main driver of product purchase decisions. Kantar Indonesia's Associate Director, Ummu Hani, explained, One of the customer's difficulties in online shopping is Fear of Missing Out (FOMO) or fear of skipping shopping promos (49%). In line with data showing that, after quality (57%), competitive price offers are the main considerations of product purchase decisions by customers (54%).

Decision Making: Smarter Shopping Choices

Lazada's findings reveal that 62% of Indonesian customers view product and seller reviews as the main consideration when shopping online, which is the highest among other countries in Southeast Asia. Continuing these findings, AI La totaling as GenAI Lazada updates is designed to create unique content by utilizing product reviews, namely highlighting product major sales points, as well as providing product recommendations that suit customer preferences. In addition, to speed up the decision-making process, AI La way can answer buyer questions at any time that can produce increased order conversion and satisfaction, as well as build customer loyalty.