Easy Ways To Overcome Damaged Hair Due To Bleaching

Illustration of hair care damaged due to bleaching (Freepic)

JAKARTA - The hair coloring process must go through the bleaching stage. This process can kill natural pigments in the hair, making it easier for hair stylists to color hair with hair paint. Unfortunately, bleaching creates a dangerous effect on hair.

Bleaching can also threaten hair health. So, how to deal with hair damage due to bleaching while we really need it when we want to color hair?

K18 offers a scientific approach to hair care with K18PEPTIDE. This cyptide is shown to be able to cope with hair damage in 4 minutes. Developed using computer technology and biotechnology methods on the molecular structure of human hair, K18PEPTIDE which restores the health of damaged hair, due to the breakdown of the palace chain.

The peptide content is able to reach the deepest layer of hair to reconnect 100% of hair keratin chains damaged by bleaching, heat and other chemical products. Hair health is maintained until another damage occurs, not just until further hair washing such as regular products available on the market.

All of these hair care products have been tested dermatologically, safe for colored hair, without trials of animals and vegans. Clean from harmful substances such as parabens, silicon, formaldehyde, and so on.

Peptides mimic the molecular structure in the hair keratin that reconnectes the peptide chain, hydrogen chain and disulfide chain according to the length and width of the hair fiber. This strengthens and maintains the elasticity of all hair larvae.

Ricky Mulyadi, CEO of PMI Hair Care, said that the K18 hair care system began using a mist and mask. Mist restores the health of hair that has chemical damage (usually used before working on hair at salons). Meanwhile, mask restores smoothness and smooth hair (used after working on hair at salons or home).

"Because the request for guests with hair trends is always changing, K18 has made a solution for a layresser and client," said Ricky, when met in the Cikini area, Jakarta on Friday, November 8, 2024.

The presence of this hair care is a solution for hair stylists and Hairdressers to change their appearance as well as maintain the hair of their customers.

"The solution for the Hairdresser protects hair health from damage during the chemical process at the salon, there is no worry, and hair stylist is more creative free," he explained.

"The solution for clients is to collect and change color and texture more often, keep hair healthy, and have no sense of kapok after high level bleaching." he continued.