JAKARTA - In the midst of a trend of sustainable living, the higher the demands of the community to get housing, especially landed houses, which are not only strong and aesthetic but also in line with the concept of sustainable construction. Starting from the construction design process which will provide the comfort of residents and harmony with nature, effective development processes and the use of more environmentally friendly construction materials.

For the construction material industry players, this is a challenge to continue to develop innovation in responding to various challenges and developments in sustainable construction. Semen Merah Putih responded by presenting comprehensive innovations with the development of the 3P, Product, Process and People concepts.

Nyiayu Chairunnikma, Head of Marketing Semen Merah Putih admits that human development to support sustainable construction is an important but sometimes forgotten, the human side is crucial in the implementation of sustainable construction, because after all humans will make decisions.

Therefore, it is important to present solutions to various problems and challenges of direct development to building construction projects, especially landed houses and to assist developers and contractors in building houses that meet standard houses that are not only strong but also sustainable, and make their residents comfortable and healthy.

"We are developing a special team called SAS or The Semen Expert', as construction consultants, especially cement, which will provide solutions. Not only ordinary sales personnel, but also building construction knowledge and competence so that they can provide consultations and share information for project development", continued Nyiayu.

Consultations carried out include recommendations for superior products, education on the correct application method and assistance in the construction process to obtain high building quality, according to the benefits offered by the product.

Nyiayu added that today's landed houses must be designed with many aspects of consideration. According to him, the construction of houses not only fulfills the considerations of its strength, but also to fulfill aspects of building balance with the environment.

"We want to make sure that every house that is built does not only reflect strength and aesthetics. But it also makes a positive contribution to the environment," concluded Ayu.


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