4 Tips For Successful Batik Business Online

Batik illustration (Doc. Damakara)

Batik is a traditional Indonesian cloth that UNESCO has recognized as an Intangible Cultural Heritage. In addition to the identity of the Indonesian nation, batik can be a promising business opportunity. You can take the opportunity for a batik shirt business with a different concept.

With the typical batik from their respective regions, this is a great opportunity for those of you who want to do batik online. Here are 4 tips for successfully doing batik online.

This was conveyed by the Head of Communications of Tokopedia and TikTok E-commerce, Aditia Grasio Nelwan, Ardi Sanjaya the Founder of Batik United, and the Founder of Dama Kara Nurdini Prihastiti and Bheben Oscar through the virtual event of the 2024 Youth Pledge Day Online Press Conference on Monday, October 29, 2024.

To further encourage the progress of young business actors in the digital era, professional young creators can help MSMEs to expand their market and market products in a more attractive and relevant way by becoming Tokopedia and ShopTokopedia affiliate creators.

"In the digital era, affiliate creators can become an income profession as well as add jobs. In the midst of increasingly fierce competition, business people, including MSMEs, need to do various ways of promotion and marketing, one of which involves an affiliate creator," said Aditia.

"The collaboration between MSMEs and affiliate creators will benefit all parties. MSMEs can increase sales while affiliate creators can earn income," he continued.

Being present in the midst of a pandemic, Dama Kara has focused on online sales since its inception, including through the e-commerce platform Tokopedia and ShopTokopedia. Tokopedia helps Dama Kara reach a wider market and significantly increases sales. On the other hand, through creative content on TikTok social media, and live shopping on ShopTokopedia, Dama Kara managed to attract young customers to use batik fashion products.

Meanwhile, Batik Mulia, founded by Ardi Sanjaya, said that being an entrepreneur is the right choice for him, because it can have a more positive impact on the wider community.

Since the beginning of starting a business as a reseller, Ardi has used e-commerce as the main platform to sell products. Ardi sees a large market share in e-commerce and takes advantage of this opportunity by creating creative content in promoting Bakar Batik products.

"Live shopping at ShopTokopedia is a very effective feature in reaching more consumers and increasing sales. Through this strategy, we can explain product details including uniqueness, and answer direct questions for potential consumers so that they are more enthusiastic." said Ardi

Dama Kara is also committed to building an environmentally friendly business. Dama Kara continues to create batik fashion products with high quality materials, and contemporary cuts and motifs. Dama Kara hopes that this can make their products used anytime and anywhere, as well as in a long period of time.

Dama Kara also collaborated with Cajsa to minimize post-production waste. The remaining pieces of batik cloth produced by Dama Kara are used as raw materials for making shoes, one of which is called the Bhumi Karuna collection. Because he was present in the midst of a pandemic, Dama Kara focused on selling online

In addition to being continuously required to implement a business strategy relevant to the times, another challenge faced by Dama Kara in doing business is plagiarism. The motive by Dama Kara is often imitated by similar businesses. As a solution, Dama Kara always strives to register Intellectual Property Rights (HKI) for batik motifs made and increase public awareness of the motifs of batik typical of Dama Kara.

Meanwhile, Batik Mulia had experienced a decline in sales and even had to lay off a number of employees. To improve the situation and keep the business running, Batik Mutual adopts digital platforms such as Tokopedia and ShopTokopedia.

Ardi could re-employ employees who had previously been forced to be laid off. On the other hand, the plagiarism of wasp sarong products is also a challenge. To overcome this, Batik United utilizes ShopTokopedia's Intellectual Property Rights Protection Center (IP Protection Center), which can help suspend mock products.