JAKARTA - The presence of the live streaming feature is able to attract business actors to sell their products through social media and e-commerce. Selling with live streaming can be more efficient, because sellers can directly interact with their customers.

Reza Nurhilman, Owner of Maiciah admitted that the live streaming feature on e-commerce helps business people to sell products. Consumers are made easier with the online shop. Plus, the online shop has a live streaming feature.

"Now it is facilitated to progress technology and consumer will with online. People easily shop online. Now the choice of spending a lot at Shopee is like vegetables, meat," said Reza Nurhilman through the Webinar 'Trave Explore Through Local Creation with Shopee' on Tuesday, October 15, 2024.

In addition, Reza said that many people like discount products, cashbacks, and so on. Reza admitted that he used the live Shopee feature at night.

"Not to mention the traffic jam, now we just have to choose and even be on the same day. Now, the feature is trying to maximize Shopee live, we work every 8 pm Shopeelive. There is a flashscale and promo program, we have a promo Maichi, free shipping that buyers are interested in," he added.

Focus and strategy, this feature brings Maicih to a jump in products selling more than 54 times during the live streaming session in early 2024. In fact, Shopee Live has also contributed more than 32% of Maicih's total sales over the past year.

Through interesting content and trend research, Maicih does not just sell products, but also shares stories, displays the snack manufacturing process, and answers direct questions from viewers who have succeeded in bringing Maicih closer to its consumers.

Meanwhile, Titan Tyra, who is the Co-founder of Secondate & Madcoco, also claimed to benefit from selling via live streaming.

"I initially studied live, used promos, vouchers but really helped. There was a special live with the live Shopee team. I was there closer to the customer, I could be asked about skin types," he added.

"Friends are confused, this is very cheap. The Shopee team often communicates via live and they are happy to be able to leave free, all features must be really used," he concluded.


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