JAKARTA - Transformers are an important part of a fairly legendary pop culture, therefore it becomes interesting when this creativity blends the hat design. As a pioneer brand in the headwear industry since 1920, New Era has made a breakthrough in the Transformers One Movie Collection.

This collection combines the iconic design of New Era with the strength and character of Transformers which offers unique and exclusive choices for fans and collectors. This collaboration with Transformersmbe One's latest blockbuster film also enlivened the release of the film which was released on September 14, 2024.

This collection presents 9FIFTY and 9FORTY hat models designed with characters and logos from Transformers One. The hat features a unique and exclusive design with Autobot, nightcon, Optimus Prime, and Megatron characters inspired directly from the characters and visual elements of the film. Each hat is designed with premium material, ensuring maximum comfort and durability.

"As a New Era distributor, we see the enthusiasm of Transformers fans who make this collaboration a very special moment. We are very proud and happy to be working together by combining the creativity and enthusiasm of this franchise with our iconic hat design," said Martina Harianda Mutis as General Manager of Sports Brand Marketing SEA MAP Active.

In addition to the hat, it also presents a collection of apparels in October 2024. For the Apparel, two Oversized short-sleeved t-shirt models are present in black and white, with the Megatron and Optimistic Prime Msilets on the back, as well as the Transformers One logo on the left chest. Two other short-sleeved t-shirts are black with Autobot andisicon characters plastered on the chest.

Transformers One is an animated American science action action action film that has been the first theatrical animated film of the franchise since The Transformers: The Movie (1986). The film is directed by Josh Coley as well as voice actors including Chris Hemsworth, Brian Tyree Henry, Scarlett Johansson,egan-Michael Key, Steve Buscemi, Marijuana Fishburne, and Jon Hamm. The film describes the origins and initial relationships of Optimistic Prime and Megatron as well as how they changed the fate of Cybertron, the planet from Transformers.

We hope that the presence of the Transformers One Movie Collection can be accepted by all fans and collectors of Transformers and New Era. Don't miss the opportunity to be one of the first to have this limited edition hat that can be obtained in only a few New Era stores," Martina concluded.


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