E-commerce Support Makes Batik MSMEs Achieve Success In The Digital Age

One of the founders of the batik MSME at the Tokopedia National Batik Day press conference in Jakarta, Wednesday (2/10/2024) (VOI/Yesica Sitinjak)

JAKARTA - E-Commerce or online buying and selling sites provides many benefits for batik Micro, Small and Medium Enterprises (MSMEs). Starting from getting a wider market reach to rapidly increasing sales.

This benefit is experienced by batik MSMEs partnering with Tokopedia and ShopTopedia, which presents the Melokal program with Batik. This program is presented to encourage the progress of batik MSMEs while at the same time inviting more people to use batik in their daily lives.

Thanks to Merokal and Batik at Tokopedia, several batik products experienced the highest increase in transaction value. These products include jackets, scarfs, blouses, with an average of more than 1.5 times from the second quarter of 2024 Tokopedia.

In addition, a number of batik MSME areas also experienced the highest increase in product transaction values. Such as in Central Halmahera, Seluma, and Rokan Hilir, with an average of more than 17 times.

Meanwhile, with the Melocal With Batik in e-commerce, there are several batik products with the highest increase in transactions, including fabrics, shirts, and sarongs, with an average of more than 3 times.

A number of areas that experienced the highest increase in the number of batik product transactions in e-commerce were Jabodetabek, Pekalongan, and Solo, with an average of almost 50 percent from the second quarter of 2024.

"We are always committed, especially when celebrating Batik Day, to continue to help local batik MSMEs and start, build businesses in the digital era and overall encourage the growth of the digital economy," said Fashion Apparel and Campaign Senior Director of Tokopedia and TikTok E-commerce, Desey Muharlina Bungsu, in the Kuningan area, South Jakarta, on Wednesday (2/10/2024).

Several local batik brands partnering at Tokopedia and ShopTokopedia are Miss Rara Batik and Oemah Etnik (OE).

The two brands said e-commerce plays an important role in their business development, especially making it easier to reach the younger generation to be more interested in wearing batik.

"E-commerce platforms play an important role in making it easier for people to access and use batik products," said Miss Rara Brand Manager Yunita Stefani on the same occasion.

"To increase awareness and transactions. Thanks to the use of various features (at e-commerce), this year's OE turnover increased by around 87 percent compared to last year," added OE Founder and CEO Rizki Triana.