The Impact Of K-pop And K-drama Fever, South Korean Culinary Becomes Crowded With Interests In Indonesia

Korean Culinary Fans

JAKARTA - Seeing K-pop music concerts and meeting fans of South Korean actors in Indonesia are no longer foreign in recent years. The celebrity of the country of ginseng has come to the country to greet his fans directly.

The public's joy at South Korean cultural products has made Indonesia one of the strategic markets, especially since Indonesia's population is five times as large as South Korea.

In fact, it is not only popular South Korean art products that are in demand in Indonesia. The lifestyle shown in dramas and films can also be felt in big cities of Indonesia today.

In Jakarta alone, culinary delights from the country of Ginseng are easy to find. Food and beverage products that are usually only seen on the small screen can now be felt directly. Various restaurants and minimarkets have peddled products such as tteokbokki, bulgogi, layoffs, odeng, and soju drinks.

South Korean culinary connoisseurs in Indonesia are also increasing. This can be seen from the increase in revenue from PT Jobubu Pinjam Minahasa Tbk which produces Daebak Soju, a local drink containing imported materials from South Korea and made under expert supervision.

Audy Lieke as President Director of Jobubu Pinjam Minahasa at the Annual and Extraordinary General Meeting of Shareholders (AGMS & LB) said the increase in sales occurred by 20.18 percent, from IDR 74.96 billion in 2022 to IDR 90.09 billion in 2023. This is accompanied by an increase in net income of 16.05 percent, from IDR 14.058 billion in 2022 to IDR 16.32 billion in 2023.

"This revenue increase is the result of the five pillars of the platform that the company has implemented. These five platforms are competition advantage BEER," said Audy Lieke at the AGMS & LB in Menteng, Central Jakarta on Wednesday, June 19.

Peningkatan penjualan ini akan dilanjutkan perusahaan dengan penerapan teknologi inovatif untuk membuat produk sesuai dengan rasa rasa masyarakat Indonesia. Selain itu, kebabaruan juga akan dihadirkan dalam waktu enam bulan ke depan.

The growing popularity of South Korean culinary in Indonesia is also seen as a good start. By strengthening the domestic market, international fit will be the next target. The company has also received certification, which indicates that the products they produce are made with high standardization.

"We are grateful that in July 2023, an examination was carried out by the International Certification Institute. A high-tech production system and a reliable production team have succeeded in completing all stages of ISO 22000 and HACCP," said Audy.

"We always try to produce the best and carry out all regulations related to good business practices in the hope of increasing consumer confidence in our products," he concluded.

Screenshot of Korean drama Work Later Drink Now (YouTube TVING)

Interview after AGMS & LB Jobubu Pinjam Minahasa (Ivan Two Men / VOI)