JAKARTA - Lego is a dismantling-pair toy with various beam colors. Your little one can compose it into various shapes. Starting from the shape of buildings, plants, and cars. The game of lego helps the development of psychomotors, cognitives, and children's social skills.

There are various benefits obtained from the game of Lego, including: fine motor training, learning basic concepts of mathematics, increasing creativity and the ability to solve problems to socialization.

In compiling beam pieces into certain shapes, such as buildings, plants, or animals, it turns out that it requires high concentration and focus levels.

If they have a high level of concentration, they can grow up to be individuals who have a firm stance and are not easily disturbed by the surroundings. Of course, this is useful so that children are able to achieve the goals they want.

Although the lego is very attached to children, today's people can be a solution to spend time after getting tired of working all day. When you focus and concentrate on compiling the lego, everything that makes you stressed or anxious will be forgotten for a moment. So, you can feel relaxed too.

People who like to play lego also generally like challenges and don't give up easily when they see construction design plans that are difficult or destroyed. So that the lego can increase patience.

With the many benefits of Lego, it is not surprising that the Indonesian people are very fond of the game Lego. As a form of appreciation, The LEGO Group announced its commitment to providing US $ 1 million through the LEGO Foundation for three years to support initiatives specifically designed to help children and caregivers gain easier access to learn while playing.

90% of parents around the world state that playing LEGO has helped their children develop important life skills such as creativity (93%), communication (92%), problem solving (92%), and confidence (91%).

Through LEGO Play which puts forward the game, we support children in building holistic skills to support their development in a changing world.

The benefits of learning through playing have also been recognized as an important element in children's education by the Government of Indonesia which is also stated in the recent UN resolution which stipulates International Play Day.

This new global initiative emphasizes that all children have the right to have access to play.

Among them are donations of USD 1 million or worth IDR 15.9 billion to support the growth of Indonesian children, five additional new stores throughout Indonesia, and a new service office in Jakarta to strengthen cooperation with local partners.

Senior Vice President of Asia Pacific The LEGO Group, Claus Kristensen said, "Today is an important milestone in The LEGO Group's journey to spread joy and creativity throughout Indonesia. With the potential in this dynamic and growing market in Indonesia, we hope this can strengthen our presence, reach more children, and inspire future builders," said Claus Kristensen, quoted by VOI from a media broadcast, Wednesday, May 22.

We have been in Indonesia for more than 10 years through various distribution and manufacturing partners and have received strong support for our brands and businesses. We hope this will continue in line with our future expansion," added Kristensen.


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