Experience Of Making Raffi Ahmad More Cares For Local MSME Entrepreneurs

Raffi Ahmad (doc. Special)

JAKARTA - Citra Raffi Ahmad and Nagita Slavina as well-known Indonesian celebrities are often identified with luxury goods produced abroad. However, the couple who got married in 2014 actually wanted to prioritize domestically made products.

Experience in the business world makes them believe that the Indonesian people should be proud of the goods made by the nation's children, especially those produced by Micro, Small and Medium Enterprises (MSMEs).

"We are carrying out good activities for the nation," said Raffi in BSD, South Tangerang, Thursday, February 1.

Seeing that the e-commerce is filled with many foreign products, Raffi also wants to encourage local MSME entrepreneurs to be more daring to market their products through digital platforms.

Through a TikTok live broadcast entitled Buy Local, Nagita Slavina's husband also wants to inspire the Indonesian people to be more active in buying local goods. According to him, many quality local products.

However, Raffi also doesn't want to prohibit people from buying foreign products. However, he urges them to prioritize local products, especially for goods used daily.

"Actually, we can do it, but it's better to support it. Because I know his vision is very concerned with local products," said Raffi.

Raffi gave an example of one of the fragrances for body care made by his wife, Slavina. He made it from the inspiration of quality and luxury brands, which were then presented at a price that was more affordable to the public.

In the TikTok live broadcast, Raffi Ahmad and Nagita Slavina also helped many products from MSMEs to be better known to the public. Also present was Trade Minister Zulkifli Hasan, and also Nita Gunawan to host the event.

Zulkifli Hasan appreciated the event initiated by RANS Entertainment. He mentioned the need for the involvement of all parties so that local products can triumph in the country.

"We must be proud of being made in Indonesia. I appreciate what RANS has done. This is what is called a collaboration of local products. We together with the title Beli Lokal, how can we be proud of products made in Indonesia, so that our products can dominate the domestic market," concluded Zulkifli Hasan.