JAKARTA - The development of pop culture has spread so rapidly throughout the world to all levels of society. Pop culture seems inseparable from everyday life that affects us, from what clothes we wear, what movies we watch, to what music we listen to.

All of these cultural influences are applied into an appearance identity, making the fashion industry massive, streetwear, and of course sneakers in the world.

Seeing the rapid development of the pop culture industry, Infia Pariwara presents JSD XX 'Xplore & Xperience', an expo where the biggest pop culture actors and activists in Asia Pacific gather. This event will be held on March 26-29 2020 in Senayan City, Jakarta, Indonesia.

Previously, this expo was known as the Jakarta Sneaker Day which was started in 2017 with sneakers as the main menu. However, along with the growing interest in industrial interest, JSD XX is now expanding its segmentation to not only expo sneakers, but also offering other commodities such as streetwear and fashion where consumers, distributors and producers all gather in the same room.

In 2020, JSD has a special theme, 'Xplore & Xperience', with the enthusiasm of encouraging all JSD XX stekeholders, including visitors, activists, and participants who come to explore the diversity of Indonesian products and love innovation from their own country. On the other hand, JSD's echo has become even stronger in the eyes of the world due to the increasing interest of foreign visitors to attend this expo.

"JSD has become a forum for expo made in Indonesia with public connectivity to the international level," said Andrey Noelfry Tarigan as Event Director of JSD XX in a written statement received by the editorial staff, Sunday, February 23.

At the fourth event this time, JSD XX 'Xplore & Experience' will present a collaborative event program from various other pop culture backgrounds such as music performances, art exhibitions, to skateboard rides. In addition, there were also talkshow programs and workshops that opened up communication and education spaces about the movement of the streetwear and fashion industry.

There is one program that JSD visitors always look forward to from year to year, namely the Exclusive Release program, which is a special program for the release of items from certain brands that are sold limited and can only be obtained at JSD events. Of course, this release is special for anyone who gets it.


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