JAKARTA - Minions: The Rise of Gru is leading the box office this week globally and internationally. Quoting EW, this film managed to gross 127.9 US dollars or equivalent to Rp. 1.9 trillion.
The latest film in the Despicable Me franchise earned its first $108 million in three days of release. That figure has increased further after the weekend and the 4th of July celebrations.
With this, Minions: The Rise of Gru adds to Despicable Me's achievement as the most sold animated franchise. This film also competes with Top Gun: Maverick and Elvis.
The success of Minions: The Rise of Gru has many factors, one of which is the children's film that is back in theaters. Several animated children's films were previously released by streaming.
Launching Cinema Blend, this also coincides with viral memes on social media. The meme features a group of men in suits wanting to watch Minions: The Rise of Gru. This refers to the phenomenon of masculine men who are reluctant to watch something that smells of romance or animation that seems childish.
The production house Universal Pictures knows this phenomenon. They thanked the audience for Minions: The Rise of Gru.
"To everyone watching @Minions in suits: we see you and we love you," Universal Pictures wrote.
to everyone showing up to @Minions in suits: we see you and we love you. ️
— Universal Pictures (@UniversalPics) July 1, 2022
Set in the 1970s, Minions: The Rise of Gru tells the story of Felonius Gru (Steve Carell), a 12-year-old boy who grew up in the suburbs. He is a fan of the super villain group Vicious 6.
Gru has a desire to join Vicious 6. He plans a plot so that he can follow in their footsteps. Gru steals a precious stone from them with the help of Kevin, Stuart, Bob, Otto and the other Minions. Gru realized he was being targeted.
Minions: The Rise of Gru is directed by Kyle Balda and features a line of Hollywood stars, namely Taraji P. Henson, Michelle Yeoh, RZA, Jean-Claude Van Damme, Lucy Lawless, Dolph Lundgren, Danny Trejo, Russell Brand, Julie Andrews, and Alan Arkin .
Meanwhile, Minions: The Rise of Gru is still showing in Indonesian cinemas.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
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