Get To Know Veri Peri, The Latest Pantone Color That Is Predicted To Trend In 2022

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JAKARTA - Pantone, a well-known paint company in the United States, has a tradition of announcing the latest colors at the end of each year which are predicted to become a trend next year. For 2022, the Pantone Color Institute announced the Veri Peri color as the color that will be trending next year.

At a glance, the Veri Peri color is almost like the trending color in 2018, namely the Ultra Violet color. However, Veri Peri seemed soft because there was a touch of a few sprinkles of other colors.

Reporting from the blue tick Instagram page, @pantone, Sunday, December 26, said that Veri Peri is a mix of Periwinkle Blue with a little touch of Red and Purple so that later this color is believed to be able to attract the interest of Generation Z.

This new color trend is synonymous with energy and joy, as well as bringing a warm and happy atmosphere. Pantone also named Very Peri as the happiest and warmest blue of all colors.

According to Vice President of the Pantone Color Institute, Laurie Pressman, as quoted by Vogue, this color describes a situation full of uncertainty, caution and optimism. "It's a color that really puts the future in a new light," Pressman said. "We felt it was the perfect color to convey feelings about the future," she said.

After coming out of a period full of restrictions and isolation during the pandemic, 2022 will be a transformative year. Color coded 17-3938 is described as a new era of the situation that has occurred in this era. Very Peri represents confidence, curiosity, and the courage to be creative, present something new.

Overall, Very Peri is a color that represents modern life and the digital world. That's why, different from previous years, Pressman said that the color trend this time was influenced by the creative world on social media.

“Current color trends can happen anywhere and everywhere, and anyone and everyone can influence color trends. I think it really changes everything because the trend now comes from everywhere," added Pressman.

Very Peri color has a character that is suitable for futuristic designs in various aspects of life such as fashion, interior, design, and art. Several international designers have used this color in their collections for 2022, including Valentino, Saint Laurent, Louis Vuitton, Balenciaga, and Gucci. Meanwhile, several beauty products that have applied this color in their product range include Sisley - Paris, Gucci, OPI, Clinique, and Urban Decay.