JAKARTA - A candy brand from Indonesia, Kopiko, was once discussed by netizens for appearing in the Korean drama Hometown Cha Cha Cha, played by Shin Min-a and Kim Seon-ho. In addition, Kopiko also appeared in the drama Vicenzo, Mine, and Yumi Cells.
Being a part of a Korean drama is certainly not something that is easy and cheap. However, the candy from PT Mayora Indah Tbk is not half-hearted in elevating local brands to become international ones.
Recently, Kopiko caused a stir among netizens, especially on Twitter, which uploaded a video clip of the American singer, Sandra Cires eating Kopiko candy. Sandra Cires is also a YouTuber with 15 million subscribers.
In a video called 'CANDY CHRISTMAS TREE! THE CHRISTMASTREE OF MY DREAMS SHOPPING SPREE ', he was seen eating coffee candy from Indonesia, Kopiko. In fact, he seems to really like the taste of Kopiko, because it not only has a sweet taste, it also has a real coffee aroma.
"OMG! Wow! This is so delicious!" he explained with enthusiasm and enthusiasm.
Is this kopiko really everywhere? At that time, he was taken to outer space by astronauts, then yesterday he appeared on Drakor, now it's on the channel of the famous American YouTuber, Sandra Cires. where else will it appear? I'm getting more and more proud every day with Kopiko pic.twitter.com/9TwitnCdCc
— bayu joo (@bayu_joo) December 21, 2021
Indonesian coffee candy is liked by many people in various parts of the world, not only people in Asian countries but also in Europe. So that when they eat Kopiko, they feel as if they are consuming coffee with a very Indonesian taste, as Sandra Cires said.
Netizens were excited to comment on the video. "This kopiko is really everywhere, isn't it?" wrote the netizen.
"At that time, it was taken to space by astronauts, then yesterday it appeared on the drama, now it's on the channel of the famous American YouTuber, Sandra Cires. Where else will it appear? I'm getting more and more proud of Kopiko," wrote another netizen.
"Kopiko was real. Yesterday, it was 5 billion in drama every 4 scenes. And so often Raffi Ahmad, who per eps video endorses hundreds of millions. Now it's showing up again on American YouTubers whose endorsement costs can be billions of rupiah. How crazy is Sultan Kopiko! cheers," wrote another netizen.
Born in the 1980s, Kopiko has succeeded in becoming the first coffee candy in Indonesia to successfully dominate the market, not only in Indonesia but in various countries. In fact, in 2017 Kopiko candy also went viral because it was seen being carried by NASA into space during the Thanksgiving celebration.
Mayora herself is no stranger to snack food lovers. The jargon "One Again from Mayora" may be seen in advertisements broadcast on Indonesian television stations almost every day.
Mayora is a big player in the processed food industry, especially snacks. The business of producing biscuits, candy, wafers, diamond noodles, instant drinks, coffee, and mineral water cannot be separated from the figure of conglomerate Jogi Hendra Atmadja.
Jogi is one of the richest people in Indonesia. Based on Forbes data as of December 2020, Jogi Hendra Atmadja is the 7th richest person in the country with a wealth of US$4.3 billion or around Rp. 61 trillion.
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