JAKARTA - Entering the age of 50 is often considered as a phase to start limiting physical activity. However, musician Maia Estianty actually proved the opposite. Officially named Brand Ambassador Etawalin with the persona "RATU SEJAGAT (SEndi terJAGA kuaT)", Maia shares her commitment in maintaining bone and joint health as a long-term investment.
Maia emphasized that physical beauty would not be complete without the strength of the body. According to him, maintaining bone density and joint health is the key to staying productive without pain or stiffness.
"Maintaining physical appearance is not enough, but also maintaining body strength as an investment for long-term activities to support a healthy lifestyle. When bones, joints, and muscles are maintained, we can carry out daily activities more comfortably," said Maia Estianty when met by VOI, not long ago in Jakarta.
In line with this vision, PT Etos Kreatif Indonesia through the "Stronger Pursuit of Health" campaign wants to change the public's paradigm regarding aging. Andik Duana Putra, Director of Operations and Commercial PT Etos Kreatif Indonesia, said Maia is the perfect representation of a strong woman who remains productive at an old age.
"Maia Estianty represents a figure who is still active at the age of 50. Her presence reinforces the message that the golden age is not a slowing phase, but a proving phase to be more aware of maintaining bone, joint, and muscle health consistently," said Andik Duana Putra.
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