JAKARTA - Children's health begins with the fulfillment of proper nutrition from an early age. In the midst of increasing parental awareness of the importance of balanced nutrition, the need for access to trusted products as well as a comfortable shopping experience is also growing.
Responding to this, Danone Specialized Nutrition (SN) Indonesia together with Raja Susu presents a new innovation through the launch of the Raja Susu Flagship Store in the Pantai Indah Kapuk (PIK) 2 area.
Not just as a store, this flagship store concept is designed to be a space that is friendly to mothers and children, ranging from grouping products based on stages of growth and development to an educational play area for children.
That way, shopping activities are no longer just buying necessities, but also a pleasant experience. According to Joris Bernard, CEO of Danone SN Indonesia, this innovation was born from a long understanding of the needs of the Indonesian people.
"Danone Indonesia has been present for more than 70 years. This is a strong combination of global experience and local understanding, so that we can continue to provide the best products that meet the nutritional needs of people at every stage of life," he said, when met at the Raja Susu PIK 2, Tangerang Regency on Friday, April 24, 2026.
He also emphasized that every phase of child growth has different nutritional needs, so access to the right products is very important for parents.
In addition, easy access to nutritional products is now an important factor in supporting family health. The presence of the Raja Susu Flagship Storedi PIK 2 can be one of the practical solutions for mothers who want to get quality products in one place, as well as get a more comfortable and targeted shopping experience.
Danone SN Indonesia Sales Director, Rizki Imam Ardhi added that innovation does not only stop at products, but also on how consumers access them.
"Parents are now not only looking for products, but also experiences. That's why we present a store concept that makes navigation easier, so that mothers can find products according to their children's needs faster and more comfortably," he explained.
This concept is also equipped with special zones, ranging from the needs of pregnant and breastfeeding mothers to products for children of various ages. Not only that, there are also educational materials that help parents understand the nutritional needs of children more thoroughly.
The owner of Raja Susu, Yohanes David Setiawan, welcomed this collaboration as a big step in improving services.
"We want to provide more than just price. Our focus is on quality and trust. With this flagship store concept, mothers can shop more easily, see products more clearly, and understand their parenting journey," he said.
He also emphasized that Raja Susu continues to strive to become a complete and trusted center for the needs of mothers and children, not just competitive in terms of price.
In line with this, Yohanes David's wife, Indrawati Bayu, who is also the owner of Raja Susu, revealed that a long collaboration with Danone has become a strong foundation for the development of Raja Susu to this day.
"We have been working together for more than 15 years. This support is very important, from the beginning it was only a small kiosk to now having many branches. Hopefully, concepts like this can continue to grow so that the shopping experience is more comfortable for mothers." he said.
Not only focusing on products, this flagship store also presents an educational and stimulating children's play area. Children can play while learning, while parents shop more calmly. In fact, in the future this store will also become a space for various educational activities, both offline and online.
This step shows that the approach to children's health is now becoming more holistic. Not only about nutritional products, but also education, comfort, and experience. With the right support environment, parents can more easily ensure that children's nutritional needs are optimally met at every stage of their growth and development.
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