Hundreds of Families Celebrate National Children's Day at #1 Family Fest Prudential Syariah

Photo: Special

JAKARTA - The spirit of National Children's Day 2026 took place in the Car Free Day (CFD) Sudirman area, Jakarta, when hundreds of families crowded the "#1 Family Fest" held by PT Prudential Sharia Life Assurance (Prudential Syariah). Being the culmination of the series of activations of One Who Protects throughout the week, this event invites Indonesian families to celebrate togetherness while reminding that protecting the most valuable starts with small steps today.

"On National Children's Day, we want to invite Indonesian families to celebrate the most valuable figure in life, namely children. Through the spirit of One Who Protects, we believe that protection is not only realized through future planning, but also through presence in meaningful moments, healthy living habits, and attention to child growth and development. We hope that the #1 Family Fest event will be a reminder that every small step taken today is an investment for the future of the family," said Vivin Arbianti Gautama, Chief Customer and Marketing Officer of Prudential Syariah, Sunday, July 26.

This series is the culmination of Prudential Syariah's presence in the daily lives of families throughout July 23-29, 2026, starting from message installations in the Senayan MRT Station area to billboards around Ratu Plaza, a way to greet Indonesian families closer, right in the middle of their routines.

Isti Diana, one of the visitors who attended #1 Family Fest with her family, admitted that she enjoyed the series of activities presented. "The most memorable thing for us is not only the activities, but the opportunity to really spend time with our family in the midst of daily busyness. The children are happy, we also have quality time together," he said.

The momentum of National Children's Day 2026 is also a reminder of the importance of quality togetherness in the family. Various research shows that quality time with family, storytelling, playing, and eating together, significantly improves children's social-emotional abilities and sense of security, as well as building a lifelong foundation of trust. This is the spirit that Prudential Syariah wants to bring to life through #1 Family Fest, providing a space for families to truly be present and enjoy togetherness in the midst of daily routines.

"Through these various interactive activities, we want to provide a space for families to enjoy quality togetherness while starting to care about their health together. This initiative is our commitment as a trusted partner for Indonesian families in taking care of the most valuable things, from health, well-being, to better future planning," added Vivin.

The implementation of #1 Family Fest also emphasizes the aspect of sustainability. All waste produced during the activity is sorted and processed so that it has better use value, continuing Prudential Syariah's commitment to integrating the principle of sustainability into each of its initiatives.

In the midst of the excitement that took place throughout the morning, #1 Family Fest was a reminder that behind every family there is always a hope that wants to be realized for loved ones. For some families, it is seeing children grow healthy and happy. For others, it is ensuring the best education or a better future for their families. As One Who Protects, Prudential Syariah believes that each of these expectations is a Real Promise that deserves to be maintained, so that Indonesian families can take a more calm step in realizing it.