BRILink Inspiring Agents of Literacy and Financial Inclusion in Serbalawan North Sumatra

Kursumawati said that he had joined BRILink Agents since September 2019, and until now has managed one active outlet that serves the needs of community banking transactions/Photo: Dok. BRI

SIMALUNGUN - Perseverance, consistent service, and the ability to build public trust are the keys to Kursumawati's success as a BRILink Agent. This woman from Serbalawan, Dolok Batu Nanggar District, Simalungun Regency, North Sumatra Province, has managed to prove that BRILink Agents not only serve as financial service providers, but also become a driving force for literacy and financial inclusion at the community level.

Kursumawati said that he had joined BRILink Agents since September 2019, and until now he has managed one active outlet that serves the banking transaction needs of the surrounding community. Thanks to his hard work and dedication, the outlet was able to record an average of more than 2 thousand transactions each month.

However, this success was not achieved in a short time. Since the beginning of joining BRILink Agent, Kursumawati realized the need to actively approach residents to introduce various financial services available through BRILink Agent. The reason is, at that time, there were still many people who were used to making transactions in cash or had to travel long distances to the bank office to access banking services.

As a result, over time, through a consistent approach, Kursumawati slowly educated the community about the ease of transacting through BRILink Agents, ranging from cash withdrawals, transfers, bill payments, to the purchase of electricity tokens and credit. Not only that, he also invited residents to start using banking services as part of their daily activities.

"I regularly carry out socialization and introduce various services available through BRILink Agents, so that more and more residents understand the benefits of banking services and choose to transact at my outlet," he said.

As time goes on, public confidence continues to grow. Residents no longer come only to transact, but also consult on banking services that suit their needs. For many people around Kursumawati's BRILink Agent outlet, it is now an easy access point for financial services as well as a source of information about various BRI products and services.

This closeness is the main foundation for the development of the business he runs. In addition to encouraging an increase in the number of transactions, Kursumawati's presence also expands access to formal financial services and strengthens financial literacy in her environment.

Not only relying on basic transaction services, Kursumawati said he also implemented a cross-selling strategy to increase value added for customers. Every opening of a BRI savings account, for example, is integrated with a micro insurance product. This bundling strategy not only provides additional protection for customers, but also helps increase the income of the business he runs.

This brilliant performance led Kursumawati to become the Grand Prize Winner of the 2025 Super BRILink Agent Program. As a form of appreciation for her achievement, she managed to bring home the main prize in the form of one unit of the All New Yaris car.

The story of Kursumawati reflects the great role of BRILink Agents in encouraging financial inclusion and literacy in Indonesia. As an extension of BRI services, BRILink Agents provide various banking services to all corners of the country. The presence of agents is a solution for people who previously had to travel far to carry out financial transactions.

BRI Corporate Secretary Dhanny said that the contribution of female BRILink Agents is important, both for families and the wider community. "BRI will continue to expand financial inclusion, so that more and more great women can create a better life for the surrounding community.

"In addition, BRI will continue to strive to improve the welfare of BRILink Agents, especially BRILink Female Agents, by providing various interesting award programs as a form of our appreciation to them," he said.

For information, until the end of May 2026, BRI has 1.13 million BRILink Agents serving the community in more than 60 thousand villages/villages throughout Indonesia. The presence of BRILink Agents allows the public to access banking services more easily without having to come to the branch office, while strengthening financial inclusion in various regions. (ADV)