JAKARTA - Entering the travel fair season which runs throughout July to November 2026, Indonesian tourists are again presented with various travel exhibition options that offer various attractive promos, ranging from plane tickets, tour packages, cashback, to various exclusive offers from airlines and banks.
In the midst of this surge in offers, Golden Rama Tours & Travel reminds that getting the best vacation is not solely determined by the amount of discounts offered, but by the ability of tourists to choose the travel fair and travel products that best suit their needs.
This trend is in line with the changing behavior of Indonesian tourists who are increasingly mature in planning trips.
Based on Golden Rama's internal data, customer interest to consult on trips to be carried out in the next six to twelve months continues to show an increase of 15 percent compared to the same period last year.
This reflects the increasing number of tourists who realize the importance of early planning to obtain a wider selection of products, more competitive prices, and better flexibility in planning trips.
At the same time, the destination that customers asked the most about before this year's travel fair season is Korea, which experienced an increase in the number of customers by more than 200 percent.
This is because there is a massive holiday promo specifically to that country.
The destination remains a favorite because it offers a combination of diverse tourist attractions, good accessibility, and travel experiences that suit various segments of tourists, ranging from families to the younger generation.
"In recent years, we have seen a significant change in the way Indonesians plan their trips. If previously price was the main factor in decision-making, now tourists are increasingly paying attention to the balance between price, comfort, quality of experience, travel flexibility, to the reputation of service providers. Therefore, choosing the right travel fair is as important as choosing the destination to visit," said General Manager of Communication & CRM Golden Rama Tours & Travel Ricky Hilton.
Throughout the second semester of this year, a number of major travel fairs are scheduled to be held in Indonesia, including the CIMB Niaga Cathay Travel Fair, Singapore Airlines Travel Fair, ASTINDO Travel Fair, BNI Wonder Expo, Garuda Indonesia Travel Fair, Kompas Travel Fair, to EXTRA (Experience Travel).
Travel fairs organized by airlines generally offer competitive ticket prices, baggage bonuses, miles exchange facilities, and various additional benefits that are suitable for travelers who have a clear destination.
On the other hand, for tourists who are looking for a complete and diverse travel fair, including plane tickets, hotels, tour packages, to tour products to various destinations in the world, Golden Rama presents EXTRA (Experience Travel) which will be held in September.
The presence of the EXTRA Program is an alternative for tourists who not only focus on price, but also prioritize comfort and convenience in finding holiday needs. So, customers can meet the needs for a vacation in one place and time.
Meanwhile, travel fairs supported by banking institutions usually offer added value in the form of cashback, light installments, reward points, and exclusive promotions for certain cardholders.
According to Ricky, no one travel fair can be considered the best for everyone because the needs of each traveler are different.
Ricky also added that the holding of a travel fair in this period is the right momentum for the public to start planning their trips in the next holiday season, including the Lebaran holiday.
Through various offers available, visitors can get more competitive prices for holiday travel needs.
By booking early, travelers have a greater chance of getting the availability of the right travel options while optimizing their vacation budget.
"Many people come to the travel fair with a focus on finding the biggest discount. In fact, what is much more important is understanding what they actually get from a travel package. Cheaper prices do not necessarily provide the best value if aspects such as hotel quality, flight schedules, itineraries, and support services do not match their travel needs," he explained.
For this reason, Ricky Hilton advised tourists to determine the destination destination first before visiting the travel fair, make a list of travel priorities, understand the facilities that are really needed, and compare the package thoroughly and not only focus on price.
Tourists are also encouraged to take advantage of the consultation session with travel consultants to get recommendations that are more in line with their travel preferences and budgets.
The travel fair season is also an ideal momentum to start planning year-end trips, to trips in the following year.
By making an early booking, tourists have the opportunity to get more competitive prices, wider product availability, and more choices in determining schedules and accommodations.
"Travel fairs are not only a place to hunt for promos, but an opportunity to design a smarter and more planned trip. When tourists understand which travel fair is most suitable for their needs and know how to compare packages properly, they not only get the best price, but also a much more maximal and memorable vacation experience," concluded Ricky.
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