Present a Variety of Premium Products Originating from Victoria, Expand Quality Options for Indonesian Consumers

Naila Mazzucco, Commissioner to Southeast Asia, Victorian Government Trade and Investment (VGTI).

JAKARTA - Ranch Market, a leading premium modern supermarket in Indonesia, officially presents the Taste of Victoria Fair 2026, a strategic collaboration with the Victorian Government Trade and Investment (VGTI) to present a curated selection of premium products from Victoria, Australia to the Indonesian people.

Running from July 1-31, 2026, the campaign features more than 20 premium Victoria brands covering a range of categories, from food, beverages, dairy products, wellness, to lifestyle.

This year, Ranch Market also introduced a number of new products through its retail network, including Charlie Cookies Companies, Minor Figures, and My Soda, which complement the portfolio of various premium brands from Victoria such as Swisse, Lemnos, Carman, Bellamy's, QV Body, Pure Paw Paw, Alba Cheese, Yarra Valley Hilltops, and many more.

This collaboration is a manifestation of the joint commitment between Ranch Market and the Victoria State Government in strengthening trade relations as well as expanding market access for premium products from Victoria in Indonesia.

Through this partnership, Indonesian people can enjoy more choices of world-class products that are known for their innovation, food safety, and sustainability practices.

As one of Australia's leading economic and agrifood centres, Victoria has a global reputation for producing premium products with high food safety standards, sustainable farming practices, and advanced manufacturing and innovation industries.

Although it only covers about 3% of Australia's land area, Victoria contributes about 23% to Australia's Gross Domestic Product (GDP), reflecting the strength and diversity of its economy. The representative of the Victorian Government Trade and Investment (VGTI) said Indonesia is one of Victoria's strategic markets in the Southeast Asian region.

Through its representative office in Jakarta, VGTI is actively involved in strengthening economic cooperation between Victoria and Indonesia through the facilitation of business partnerships, trade and investment promotion, and expansion of market access in various priority sectors, including premium agrifood, education, technology, and health.

Through the Taste of Victoria Fair, Ranch Market presents a shopping experience that brings customers closer to the best quality of Victoria through a variety of premium choices of meats, dairy products, healthy snacks, beverages, pantry essentials, confectionery, baby products, and personal care that have been specially curated according to Ranch Market's quality standards.

This campaign also embodies Ranch Market's philosophy, "It's a Balance Life," through a commitment to continue to present selected products that support a healthier, smarter, and more balanced lifestyle. Each product displayed has gone through a curation process by prioritizing premium quality, product authenticity, and trusted sources.

"This collaboration is not merely presenting products from Australia to our outlets. More than that, this is Ranch Market's commitment to continue curating the best products from various parts of the world while providing access to Indonesian people to premium product choices that are quality, reliable, and support a healthier lifestyle. This is the spirit we realize through the philosophy of It's a Balance Life," said President Director of PT Supra Boga Lestari Tbk. Harman Siswanto.

"Indonesia is one of Victoria's most important markets, and we are proud to strengthen our partnership with Ranch Market through the Taste of Victoria Fair 2026.

This collaboration reflects our commitment to introducing more premium products from Victoria to Indonesian consumers while opening wider opportunities for Victoria business players to grow in the Indonesian market.

"We hope that this partnership can continue to grow and provide benefits for both parties," said Naila Mazzucco, Commissioner to Southeast Asia, Victorian Government Trade and Investment (VGTI).

As an official airline partner in this campaign, Qantas also complements the customer experience through the Taste of Victoria Top Spender program, which gives Ranch Market customers the opportunity to win return tickets to Melbourne and experience the culinary, cultural, and lifestyle experiences of Victoria.

In addition to presenting a selection of premium products, the Taste of Victoria Fair also offers a more interactive shopping experience through cooking demonstrations, product sampling, exclusive promotions, and various educational activities that introduce the richness of culinary and lifestyle typical of Victoria.

Throughout July, this campaign will be present specifically at the flagship campaign of Ranch Market, namely Pondok Indah Mall 3, Pondok Indah Mall 5, Pesanggrahan, Plaza Senayan, and Grand Indonesia, through thematic display areas, exclusive promotions, and various interesting activities that customers can enjoy.

Through the Taste of Victoria Fair, Ranch Market continues to strengthen its commitment to presenting the best products from various parts of the world while building international partnerships that provide added value for customers through premium quality, reliable product sources, and shopping experiences that are relevant to the lifestyle of modern society.