JAKARTA - PT Coway International Indonesia, "Best Life Solution Company" and South Korea's number one air and water purification company, continues to be committed to providing the best solutions for the Indonesian people.
Currently, public attention to healthy quality of life is increasing, solutions to the growing household needs are not only required to be innovative but also relevant to daily life. Responding to these needs, Coway strives to continue to strengthen its commitment through the development of global research-based technology that focuses on water and air quality to support a healthier and more comfortable life for modern people.
This commitment is supported by the Coway R&D Center, the largest research and development center in Asia focusing on water and air solutions. Established in 1993 and located at Seoul National University Research Park since 2008, this institution has become an innovation center that supports the development of various Coway products in more than 50 countries, including South Korea, Malaysia, the United States, Thailand, and Indonesia.
With more than 300 researchers and international standard research facilities, the Coway R&D Center develops various environmental home appliance solutions ranging from water purifiers, air purifiers, bidets, to mattresses. Not only focusing on technology development, Coway also studies people's behavior, lifestyle, and environmental conditions where products are used to bring more relevant innovations for the needs of modern society.
Jake Lee, Vice President Director of Coway Indonesia said that research-based innovation is the main foundation of Coway in presenting solutions that can answer the needs of an ever-evolving community.
"For Coway, innovation is not only about presenting the latest technology, but how that technology can provide real solutions that are relevant to consumers' daily needs. With the support of global research and strong technology development, we continue to create products designed to support a healthier, comfortable, and modern quality of life," said Jake Lee, in a statement, Thursday, May 28.
As a company that continues to prioritize science-based innovation, Coway has had more than 5,591 intellectual property rights since 2025. Coway is also supported by 44 certified water sommeliers from KISA (Korea International Sommelier Association) and K-water (Korea Water Resources Corporation), as well as 20 Certified Water Specialists (CWS) accredited by the Water Quality Association (WQA) of the United States.
Confidence in the quality of Coway products is also strengthened through the Environmental Analysis Center which has been recognized as a Drinking Water Inspection Agency by the South Korean Ministry of Environment as well as an International Testing Laboratory by the Korean Accreditation Organization (KOLAS). Coway is also the first company in Korea to be a RoHS testing laboratory by TÜV SÜD Europe and a Technical Service Provider by the Water Quality Association (WQA).
In addition, Coway also develops a global research system through Water Map, a water quality database built from the analysis of around 2,700 water quality data in 41 countries, as well as the Air Map Service which analyzes more than 120 billion air data from various environments, climates, and times. Through this data-based approach, Coway can present solutions that are more in line with the needs and conditions of the environment in each country, including Indonesia.
One of the latest manifestations of Coway's research and innovation capabilities comes through the launch of the latest air purifiers, Squarefit and Squarebig. Both products were developed by combining air purification technology, an air quality data-based approach, and a modern design designed to meet the lifestyle needs of modern people.
Squarebig comes with a wide area coverage of up to 79 m² and real-time air quality monitoring features to support the needs of large-sized rooms, while Squarefit is designed with a slim design and low-noise operation that is suitable for modern residences and compact living. Both products are also equipped with Air Matching Filter technology that allows users to adjust air filtration according to the needs of the environment at home.
"Through innovations such as Squarefit and Squarebig, we want to show how research and technology can be translated into solutions that are close to consumer needs. We will continue to innovate to ensure that the products we present are relevant to the needs of today's modern society," concluded Jake Lee.
For more information, customers and media can contact Coway Indonesia through the official website www.coway.id or through Coway Indonesia's official social media channels.
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