JAKARTA - Head of the Central Statistics Agency (BPS) Amalia Adininggar Widyasanti said that the pattern of consumption of the Indonesian people has shifted to experience-based consumption, such as transportation, restaurants, hotels and tourist travel.
"This shows that the consumption pattern of our people is more inclined to consume more experience than shopping for clothes," said Amalia, quoting Antara.
Amalia explained that the change was seen from the household consumption component in the first quarter of 2026, when the highest growth was no longer from clothing and footwear spending, but from transportation as well as restaurants and hotels.
According to him, community mobility during the period of Ramadan and Eid al-Fitr 1447 H also encouraged changes in consumption patterns.
BPS recorded the number of trips of domestic tourists grew 13.14 percent year-on-year in the first quarter of 2026.
Amalia explained that the data on Indonesian tourists was calculated using mobile positioning data through cooperation with three telecommunications service providers, namely Telkomsel, XL, and Indosat.
He explained that the method records the movement of people between regions, but still maintains the confidentiality of individual identities.
"We measure the Indonesian tourists not by surveys, but by how they do mobility recorded from mobile positioning data," he said.
In addition to travel patterns, changes in consumption are also seen from the way people transact which is increasingly done digitally.
Amalia said that electronic trading transactions grew 27.8 percent year-on-year, while in the quarter it increased 6.19 percent in the first quarter of 2026.
Meanwhile, transactions using the Indonesian Standard Quick Response Code (QRIS) grew 111.94 percent year-on-year.
According to Amalia, the change in consumption and transaction patterns is inseparable from the demographic structure of Indonesia which is increasingly dominated by the younger generation.
Based on the results of the Inter-Census Population Survey released by BPS on May 5, 2026, the millennial generation and Generation Z (Gen Z) cover almost 49 percent of the total population.
If you add the generation after Gen Z (post-Gen Z) who are under 12 years old with a share of 19.65 percent, then about 68 percent of Indonesia's population comes from the millennial, Gen Z, and post-Gen Z groups.
"This is what causes the consumption pattern of our people to have changed unlike in the past," said Amalia.
He said that the changes were important for business actors and policymakers to read because public consumption remained the main support for the domestic economy.
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