JAKARTA - Starbucks will cut 300 employees in the United States as part of the company's efficiency strategy. The number is equivalent to about 3 percent of Starbucks' workforce in the country.
Citing Anadolu Agency, Sunday, May 17, the move is part of the Back to Starbucks strategy, the company's program to return the business to more stable and profitable growth.
"We are taking further steps in our Back to Starbucks strategy, continuing our strong business momentum and working to return the company to sustainable and profitable growth," Starbucks said in a statement to FOX, as quoted by Anadolu.
The company said its leaders had reviewed their respective work functions to sharpen focus, prioritize work, reduce operational complexity, and cut costs.
"As a result, we are removing approximately 300 support positions in the US," the company said.
This move shows that the company is still continuing internal arrangements even though its business is said to have strong momentum. In the midst of fierce competition and changing consumption patterns, global companies are now increasingly aggressive in cutting operating costs.
Starbucks is also reviewing its international support organization. The company wants to strengthen its focus as a "world-class licensor", a business model that relies on brand and operational licensing cooperation with partners in various countries.
In its statement, Starbucks estimated there would be additional impacts on a number of positions outside the US. However, the company has not explained the number of workers who may be affected.
In addition to layoffs, the company is also closing several regional support offices. Starbucks has not detailed which offices will be closed and how many workers outside the US could be affected.
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