JAKARTA - Celebrating National Book Day, Shopee Indonesia again collaborated with the Ministry of Creative Economy (EKRAF) to present the Local Author Festival by featuring hundreds of books by curated local authors, complete with special discounts of up to 50 percent and Extra Voucher of up to IDR 20,000 which will take place on 5-24 May 2026 on the Local Author Festival channel, Shopee's Choose Local page.
This collaboration is a form of real support from Shopee to promote, protect, and support the Intellectual Property Rights (IPR) of local writers, as well as to increase public interest in original books by children in the country.
Successfully held in 2025, the Local Author Festival attracted the attention of millions of readers and managed to sell thousands of local books during the campaign period. Partnering with hundreds of local publishers and writers in the country, the 2026 Local Author Festival again presents attractive promotions for thousands of original local book collections that have been curated, covering various categories such as self-development, popular novels, latest books, to children's books and education.
Through this special promotional series, the Local Author Festival is expected to not only expand access to local works, but also re-energize the world of literacy in Indonesia. Teuku Riefky Harsya, Minister of Creative Economy of the Republic of Indonesia, appreciates Shopee's initiative in supporting and protecting local author IPR.
"Entering the second year of the Local Writer Festival, we are very pleased to be able to collaborate again with Shopee to present initiatives that can support local writers, including providing promotional space for local writers, to efforts to protect their original works and eradicate pirated books. This is in line with EKRAF's commitment to strengthening the national publishing ecosystem by supporting writers, publishers, and literacy communities, as well as encouraging the publishing subsector as part of the new engine of national economic growth," explained Riefky.
Head of Corporate Affairs Shopee Indonesia, Satrya Pinandita emphasized Shopee's commitment to continue strengthening the protection of IP rights of local writers.
"We saw tremendous user enthusiasm at the Local Author Festival last year. For this, this year we are bringing back the Local Author Festival to continue to promote, support, and protect the intellectual property of local writers. As a user-generated content-based platform, Shopee also continues to strengthen the book verification process on our platform, both manually supported by a dedicated team and also automatically using machine learning technology. We also immediately remove products that are proven to violate the rules and provide heavier sanctions for violators. In 2025 alone, Shopee has removed hundreds of thousands of books that have been proven to violate Copyright," he explained.
Shopee's Protection and Support for Original Local WorksAs an e-commerce platform that markets various categories of books, Shopee continues to strengthen the protection of intellectual property rights owned by authors through the one-stop platform, Shopee Brand IP Portal. This portal helps brand owners, including authors to register Copyright for their work, as well as report products that are suspected of piracy.
In 2025, Shopee managed to accelerate the process of handling reports that entered the Brand IP Portal. 10 percent of reports on the Brand IP Portal that were proven to be in violation have been followed up, with related products being removed and violators subject to strict sanctions within 3 working days.
During the Local Writer Festival which will take place on May 5-24, 2026, Shopee users can enjoy discounts of up to 50 percent and Extra Discount Vouchers of up to IDR 20,000 to buy a variety of selected book collections, ranging from the self-development novel 'A Woman Who Wants to Become a Watermelon Tree in the Next Life' by Andreas Kurniawan to the popular fiction novel 'Half Past Five' by writer Rintik Sedu, and other local book collections. In addition to discounts of up to 50 percent, users can also enjoy the 17RB All promo to buy various popular novel titles in Indonesia.
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