JAKARTA - In order to commemorate World Health Day (World Health Day) on April 7, 2026, PT Prudential Life Assurance (Prudential Indonesia) encourages health education in the Prudential Advanced Village (DMP), Gunung Putri Village, Bogor, West Java. This program which took place on April 11, 2026 is a series of World Health Day celebrations by Prudential Indonesia.
The initiative at DMP involves more than 100 PRUVolunteers, who are employees and marketing personnel of Prudential Indonesia, together with Habitat for Humanity Indonesia, which includes the construction of a habitable house foundation that supports a healthier life, waste management, the creation of biopori holes, and health education to reach 2,780 direct assistance recipients and 21,733 indirect assistance recipients in 2026.
The opening of the DMP in the 2nd year in phase 4 in this region also presents a mini medical check-up (MCU) service for local residents in the form of blood pressure and cholesterol levels, to obtain information and monitor their health directly. This activity is supported by Eka Hospital Group, which is a partner of the PRUPriority Hospitals hospital network.
In addition, a health talk with dr. Junaidi, Sp.B, General Surgery Specialist from Eka Hospital Bekasi and Eka Hospital Permata Hijau, was held to explain about cancer in general, especially breast cancer, to about 30 participants.
This topic was chosen because women have a higher risk of several critical diseases, including breast cancer. In addition to genetic factors, and reproductive history, exposure to excessive estrogen hormones can also be a contributing factor. IARC Indonesia data in 2024 shows that breast cancer still ranks first in terms of cancer cases in Indonesian women with 66,271 new cases.
Dr. Junaidi, Sp.B, explained that early detection is the key to preventing and treating breast cancer. Early symptoms that need to be aware of include the appearance of lumps in the breast, changes in the shape or texture of the skin, to the discharge from the nipple. Therefore, the public is encouraged to conduct a self-breast examination (SADARI) every month, apply a healthy lifestyle to reduce risk factors, and periodic examinations by health workers (SADANIS) so that changes can be detected early.
Maria Rosalinda, Chief Risk & Compliance Officer of Prudential Indonesia, said that a healthy lifestyle is the key to maintaining long-term health. This is increasingly relevant given that medical inflation in Indonesia far exceeds the global average, even projected to reach 17.8 percent this year according to the Health Trends Report 2026, which also drives the increase in health care and medicine costs.
"Prudential Indonesia is committed to increasing public understanding of the importance of healthy lifestyles and preventive health services, including encouraging regular health monitoring. This effort is in line with the government's focus on strengthening a proactive and preventive approach to reduce the burden of disease early," he said in a written statement, Wednesday, April 15.
Risma C. Simajuntak, Sales Director of Eka Hospital Group, said, through collaboration with Prudential Indonesia in commemorating World Health Day, we strive to open access to wider health services, as well as increase public awareness of the importance of disease prevention.
"We believe that increasing awareness of regular health checks and the implementation of a healthy lifestyle consistently are important steps in reducing the risk of future diseases and providing peace of mind in living life," he explained.
To educate a healthier lifestyle to the wider community, Prudential Indonesia continues to continue its commitment, one of which is through the DMP program which has been carried out since 2020 with Habitat for Humanity Indonesia. DMP emphasizes capacity building for the community through various trainings, including Basic Construction Training and Healthy Homes, Hygiene Promotion and Healthy Lifestyle, and Waste Management Training for the Community.
With an integrated approach covering infrastructure, education, environment, and community capacity, this program demonstrates a continued commitment to improving the quality of life of the community as a whole. Throughout 2025, the DMP program has reached 18,160 beneficiaries in Gunung Putri Village, Bogor, West Java with 1,861 direct assistance recipients and 16,299 indirect assistance recipients.
"Prudential Indonesia continues to strengthen its commitment as a partner and protector for present and future generations. We encourage people to adopt a healthier lifestyle and increase awareness of the importance of early protection, including ensuring the welfare of our employees through a healthy, inclusive, and sustainable work environment," said Maria.
For information, in the framework of World Health Day 2026, Prudential Indonesia also collaborated with Eka Hospital Group to hold a Health Talk, entitled "Together For Health, Greater Peace of Mind" and free health examinations which include mini MCU, Ultrasound of Pregnancy and Reproductive Health, Abdominal Ultrasound, Musculoskeletal Ultrasound (Shoulder & Wrist), Body Mass Index, Bio Calcium Examination and Varicose Vein Examination, which was attended by more than 800 employees on April 7-9, 2026 at the Prudential Indonesia headquarters, Jakarta.
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